Publer
Social Media
Publer deal: Free plan (3 social accounts) + paid from $5/mo per account (7-day Pro trial)
Schedule, recycle and analyse posts across every social network — with a genuinely useful free plan.
- Strong value per account
- Broad platform coverage
- Content recycling and bulk tools
- Real free plan
How Publer scored 77/100
6 weighted criteria, each scored out of 10 and published with its reasoning. Featured placements never move a score.
Deal Strength
8.0 /10The real draw is Publer's free plan, which connects up to 3 social accounts with 10 scheduled posts each, 25 saved drafts and a branded Link in Bio at no cost. There is no exclusive coupon here; the value is that free tier plus a trial of the paid Professional plan before you commit.
Value for Money
9.0 /10Publer is priced well below Buffer and Hootsuite, with Professional starting around $5 per social account per month on annual billing and every tenth account free. For unlimited scheduling, content recycling and RSS auto-posting at that rate, few social media management tools offer more per dollar.
Capability
7.0 /10Publer covers the full scheduling workflow across 13 networks, including Facebook, Instagram, TikTok, LinkedIn, X, YouTube, Threads, Bluesky, Pinterest and Google Business Profile, with bulk CSV uploads, post recycling and a unified calendar. The main gap is that AI Assist, advanced analytics reports and best-time-to-post insights are reserved for the Business tier.
Time to Value
8.0 /10Most users have posts scheduled within an hour. The free plan lets you connect accounts and test immediately, while bulk CSV upload and a drag-and-drop calendar make it quick to fill weeks of content at once rather than posting one item at a time.
Trust & Reliability
6.0 /10Publer is an established scheduler with a large user base and consistently strong ratings on Capterra and G2, and it keeps pace with new networks like Threads and Bluesky. It lacks the published uptime guarantees and enterprise support tiers of larger platforms, so heavier teams should trial it before relying on it for mission-critical publishing.
Flexibility & Exit
7.0 /10Billing scales one social account at a time on monthly or annual terms, so costs track your actual usage rather than forcing a jump between rigid tiers. The free plan gives you a fallback if you downgrade, and Business plans export analytics as PDF reports, though there is no bulk export of your full content archive.
Free plan (3 social accounts) + paid from $5/mo per account (7-day Pro trial)
Affiliate link — same price for you, and it never moves the score.
- Strong value per account
- Broad platform coverage
- Content recycling and bulk tools
- Real free plan
About Publer
Quick answer
Publer is an affordable social media scheduling tool that publishes to a dozen-plus platforms with bulk scheduling, content recycling, and a free tier. It is best for creators, freelancers, and small businesses who want flexible per-account pricing instead of a flat monthly seat fee. Paid plans start at about 5 dollars per social account per month.
What is Publer?
Publer is a social media management platform built around scheduling and publishing. It connects to more than a dozen networks, including Facebook, Instagram, X, LinkedIn, TikTok, Pinterest, YouTube, Threads, Google Business Profile, and more, letting you draft, queue, and auto-post from a single calendar. Its core appeal is flexible, per-account pricing: instead of paying for fixed seats, you pay roughly per connected social account, which keeps costs low for people managing just a handful of profiles.
Beyond basic scheduling, Publer adds quality-of-life features that power users lean on. Content recycling re-queues evergreen posts automatically, bulk scheduling lets you upload many posts at once via CSV, and RSS auto-posting turns blog feeds into social updates. On the Business plan you also unlock analytics and AI-assisted caption and image generation. For freelancers and small agencies, that combination covers most day-to-day social work without the price tag of enterprise suites.
Key features
12-plus platform support
Publish to Facebook, Instagram, X, LinkedIn, TikTok, Pinterest, YouTube, Threads, Google Business Profile, and more.
Bulk scheduling
Upload and schedule dozens of posts at once, including via CSV, to fill your calendar fast.
Content recycling
Automatically re-queue evergreen posts so high-performing content keeps circulating without manual reposting.
AI captions and images
Generate captions and images with built-in AI tools on the Business plan to speed up content creation.
Analytics and reports
Track performance, best times to post, and engagement, with exportable PDF reports on Business.
Link in bio and RSS
Build a link-in-bio page and auto-post from RSS feeds to keep social channels active automatically.
Publer pricing explained
Publer offers a real free plan that includes one workspace, a few social accounts, and a small number of scheduled posts per account, which is enough to test the workflow. Paid plans scale by connected account: Professional starts at about 5 dollars per social account per month and adds unlimited scheduling and recycling, while Business starts at roughly 10 dollars per account and unlocks analytics, AI tools, and team collaboration. Every tenth account or member is free. Exact rates and limits change, so confirm current pricing at signup.
Publer vs Buffer vs Hootsuite
| Tool | Best for | Pricing | Standout |
|---|---|---|---|
| Publer | Budget-conscious creators and small teams | Free; paid from ~$5/account/mo | Per-account pricing and content recycling |
| Buffer | Simple, clean scheduling for individuals | Free; paid from ~$6/channel/mo | Minimalist, beginner-friendly interface |
| Hootsuite | Larger teams and agencies | Paid from ~$99/mo | Deep analytics and team workflows |
✓ Use it if you
- Manage a handful of social accounts on a budget
- Want content recycling and bulk scheduling
- Prefer paying per account rather than per seat
- Need broad platform coverage in one tool
✗ Skip it if you
- Need deep analytics on the cheapest paid plan
- Want advanced social listening and competitor tracking
- Run a large agency needing enterprise approvals
- Require a built-in unified social inbox as the priority
Is Publer worth it?
Publer is worth it for creators, freelancers, and small teams who want strong scheduling at a low, predictable cost. The per-account model keeps it cheaper than seat-based rivals when you manage just a few profiles, and content recycling plus bulk scheduling save real time. Just note that analytics and AI features sit on the Business plan, so if reporting matters from day one, budget for that tier. For everyone else, the free plan is a no-risk way to start.
What's included
- Scheduling for 12-plus social networks
- Bulk scheduling and CSV upload
- Content recycling for evergreen posts
- AI captions and image generation (Business)
- Analytics and PDF reports (Business)
- Link-in-bio page
- RSS auto-posting
- Per-account, scalable pricing
Publer pricing
Vendor's published rates at the time we checked — always confirm at checkout.
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 3 social accounts (excl. X), 10 scheduled/account |
| Professional | $5/mo | per social account/mo, +$2/member; 7-day trial |
| Business | $10/mo | per social account/mo, adds AI + analytics; 14-day trial |
How to claim it
4 steps. The last one is the part most people skip.
- 1
Open Publer through the link on this page
It carries our referral tag. The price you pay is identical either way, and it never changes the score on this page.
- 2
Pick the plan that matches your usage
This offer applies automatically through the link — there is no code to enter.
- 3
Confirm the discount before you pay
The order summary should show the reduced amount. If it does not, stop and tell us — we re-test listings that stop working.
- 4
Check what happens at renewal
Note the renewal date and the rate it reverts to, so the second invoice is not a surprise. Annual plans are usually cheaper per month but harder to exit.
Where Publer wins and loses
What works
- Strong value per account
- Broad platform coverage
- Content recycling and bulk tools
- Real free plan
What doesn't
- Analytics gated to Business
- AI features are Business-only
- Costs add up with many accounts
The bottom line
Publer is one of the best-value social media schedulers on the market: a genuinely usable free plan, per-account pricing from about $5/month, and 13 networks under one calendar. AI and advanced analytics sit behind the Business tier, but for creators and small teams it is a clear Strong Buy.
Publer's paid plans start at roughly $5 per social account per month for Professional and about $10 per account for Business, both on annual billing. Pricing scales per connected account rather than by fixed tier, one account is included in the base price, and every tenth social account is free, which keeps costs low for agencies managing many profiles.
Publer's free plan is genuinely usable: it connects up to three social accounts, allows 10 scheduled posts per account, 25 saved drafts, a 24-hour post history and a branded Link in Bio, all with no card required. The main catch is that X (Twitter) is excluded from the free tier and requires a paid subscription.
Publer supports 13 networks from a single dashboard: Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, Mastodon, Telegram, Google Business Profile and WordPress. That breadth, including newer platforms like Threads and Bluesky, makes it one of the more complete multi-platform schedulers for creators and social media managers.
Yes. Publer's AI Assist generates captions and images and is built into the Business plan, which uses GPT-4 and DALL-E under the hood. Professional users can still access AI generation by connecting their own OpenAI API key, so lighter accounts are not fully locked out of AI-assisted content creation.
For most creators and small teams, Publer offers better value than Buffer or Hootsuite, thanks to lower per-account pricing, content recycling, bulk scheduling and a stronger free plan. Hootsuite still leads on enterprise-grade social listening and team governance, so larger organizations with dedicated social teams may outgrow Publer's lighter reporting and support.
Publer's biggest limitation is that its most powerful features sit behind the Business tier: AI Assist, advanced analytics reports, best-time-to-post recommendations and automatic post recycling. The Professional plan handles publishing well but stays fairly basic on insights, so data-driven teams often need Business to get the full toolkit.
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