Blotato

What Blotato is

Blotato is a social media publishing layer for AI agents. It gives ChatGPT, Claude, Claude Code, Claude Cowork, Cursor, Codex, and other agent tools one place to create, schedule, publish, reply, and measure social posts. The product is not primarily a calendar for a social media manager. It is an API and MCP server that lets an agent run distribution without a human copying text between tabs.

The core promise is simple. Your agent calls one publish function. Blotato sends the post to X, LinkedIn, Facebook, Instagram, TikTok, YouTube, Threads, Bluesky, and Pinterest. The same surface handles recurring slots, comment threads, direct messages, keyword DM triggers, visual assets, and analytics. That makes it useful for solo founders, content operators, and small teams that want an automated pipeline rather than a manual posting habit.

Blotato also keeps a web app. You can use it for one-off posts, templates, image generation, video generation, and manual review. The company now frames the product API-first, and that framing matters. If your workflow is built around an agent, Blotato is shaped for you. If you want a pretty visual grid for an Instagram storefront, other tools may fit better.

The entry offer is easy to understand. Flat pricing, unlimited posts, and 20 accounts to start. You are not paying per post. You are paying for account capacity, contact volume, and AI media generation. That structure suits operators who publish often. It also makes the cost predictable before you connect more accounts.

Key capabilities

One publish call for nine platforms

The main function is cross-platform publishing. An agent calls create_post once and Blotato natively publishes to nine networks. You do not maintain separate SDKs for each platform. You also avoid building separate OAuth apps for every network. This is the central value: the agent treats social distribution as one tool, not nine integrations.

This matters when your content pipeline produces variants. A single workflow can turn a YouTube link, an article, a PDF, an audio file, a raw text note, or a Perplexity research query into posts. It can then place those posts on the platforms you connected. The source list is broad enough to support repurposing without a separate editing tool.

Scheduling that an agent can reason about

Blotato can post immediately, post at a timestamp, or find the next open slot. It supports recurring weekly slots per platform and per account. That gives an agent a practical way to manage a calendar. It can place content when a slot is free instead of guessing or asking you to drag cards around a visual planner.

Comments, DMs, and keyword triggers

The API can list comments and conversations, read threads, post replies, and send direct messages. This lets the same system that published a post handle the first round of follow-up. Blotato also supports keyword automations: someone comments a keyword and receives a DM with a button. This feature is limited to Instagram and Facebook. It includes triggered, completed, and failed analytics for those automations.

Analytics with clear limits

Blotato can pull top posts by views, likes, or comments. It can fetch one post's metrics with snapshot history, so an agent can compare what shipped. The analytics coverage is not universal. Metrics are listed for X, Instagram, Facebook, Threads, and Bluesky. If you need deep reporting on every connected network, check the platform list before you build on it.

Visual generation and video

The product can generate visual assets from templates and prompts. These include whiteboard and chalkboard infographics, tutorial and Instagram carousels, image slideshows, quote cards, tweet cards, and AI-avatar video with generated B-roll. It can also handle video from HeyGen, Veo, Sora, or your own files, then post that video to all nine platforms. AI credits control image, video, and voice generation. Writing is unlimited on every plan.

Agent and automation stack access

Blotato provides a hosted MCP server. Tools appear in Claude, Claude Code, Claude Cowork, ChatGPT, Cursor, Codex, Antigravity, and Replit Agent without manual HTTP headers. It also offers REST access at backend.blotato.com/v2 and official n8n and Make nodes. That gives you three paths: agent-native MCP, plain API, or visual automation. You can choose the path that matches your stack instead of forcing one interface.

Web app for manual control

The web app remains available for one-off posts, templates, image generation, video generation, and manual review. This gives you a place to check drafts before publishing. You can use the agent for drafting and scheduling while keeping final approval manual.

Pricing explained

Blotato has three published plans. Starter costs $29 per month. Creator costs $97 per month. Agency costs $499 per month. Every plan has a 7-day free trial, cancel anytime, and no per-post fees. There are no seat fees. The billing unit is the plan, with account and credit limits attached.

Starter is the practical entry point. It includes 20 social media accounts, 1,250 AI credits per month, 1,000 active contacts per month for DMs and comment replies, unlimited threads, unlimited sources, unlimited AI writing, AI image and video generation, ElevenLabs voiceovers, n8n and Make nodes, and up to 900 TikTok posts per month. For a solo operator publishing across several networks, 20 accounts is generous at this price.

Creator raises the limits. It includes 40 social media accounts, 5,000 AI credits per month, 6,000 active contacts per month, faster video processing, an unlimited database of viral posts for inspiration, and support troubleshooting for n8n or Make automations. This plan fits someone running multiple brands or heavier AI media generation.

Agency is built for teams and agencies. It includes 15,000 active contacts per month, 28,000 AI credits per month, dedicated video processing, a dedicated support channel, and dedicated support for automation troubleshooting. The price is high compared with Starter, but the account and contact limits are also far higher.

The AI credit model is the part to understand before you commit. Writing is unlimited. Credits power images, videos, and voice. Each credit roughly maps to one generated image or a few seconds of generated video. If your workflow is mostly text, the credit cap may not matter. If you generate lots of faceless video, the cap becomes the real cost limit.

The trial is generous in one way and strict in another. It gives access to all features except the API, with a limited amount of AI credits. If you need the API or MCP server, the trial is not a full test. One independent review notes that generating an API key ends the trial immediately and starts the paid subscription. Treat the API as a paid feature from day one.

Annual billing saves about 17%. The current annual promotion also includes 5,000 extra AI credits, described as a $30 value, and five free Claude Skills. Upgrades pro-rate immediately. Downgrades take effect at the next billing cycle. If something does not work, Blotato says to email support within 14 days and it will make it right. The free trial is still the safer way to check fit before paying.

How it compares

Blotato is not the only way to publish through an agent. The useful comparison depends on what you are replacing. If you are replacing a visual scheduler, Later is the familiar name. If you are replacing a social posting API, Post Bridge is another agent-oriented option. Blotato sits between those jobs and tries to cover both content production and distribution.

Against Later, the difference is workflow shape. Later is built for visual-first planning. Its strength is the Instagram and Pinterest planning grid, media library, and link-in-bio flow. Blotato is built around repurposing and automation. It starts from a topic, link, document, or agent prompt, then writes, generates media, and publishes across nine platforms. If your brand is an Instagram storefront and the feed aesthetic is the product, Later may serve you better. If your goal is one source asset becoming many platform posts, Blotato is closer to that job.

Against Post Bridge, the comparison is more direct. Post Bridge offers MCP on every tier and charges extra for REST API access. Its public tiers start at $29 for 15 accounts, $49 for 50 accounts, and $99 for unlimited accounts. Blotato's $29 Starter plan starts at 20 accounts and includes unlimited posts. Blotato also includes AI writing, image and video generation, templates, and comment or DM tools, while Post Bridge is narrower as a posting bridge. The trade-off is that Post Bridge has an unlimited-account tier. Blotato's published plans stop at 40 accounts on Creator and do not state an unlimited account option. If you need dozens or hundreds of accounts, check Blotato's Agency plan carefully before assuming it is the cheapest path.

Blotato's own site claims 1,800 requests per hour, 667,000+ posts published last month, and 10,000+ business owners on the platform. Those are company numbers, not audited figures. They are still useful context because they show the product is operating at real volume. The founder, Sabrina Ramonov, claims 3M+ followers, 500M+ views, and 1.5M+ web visits for a solo startup. That does not prove every user gets similar results. It does explain why the product emphasizes templates, repurposing, and volume publishing.

Who should skip it

Skip Blotato if you need a polished visual calendar more than automation. Later and similar tools are better when the job is arranging an Instagram grid, planning Stories visually, and running a link-in-bio storefront. Blotato can publish to Pinterest, but its center of gravity is not visual merchandising. If the feed is your storefront, buy the tool built for the feed.

Skip it if your main requirement is deep analytics across every platform. Blotato lists metrics for X, Instagram, Facebook, Threads, and Bluesky. It does not state full analytics for all nine publishing targets. If your team reports on YouTube, TikTok, LinkedIn, or Pinterest performance in detail, confirm the analytics surface before you depend on it. You may need a separate analytics tool.

Skip it if you need to trial the API before paying. The free trial excludes API access, and generating an API key ends the trial and starts billing. That is a real friction point for developers. If your procurement process requires a full technical proof of concept without payment, this trial structure will slow you down. You can test the web app and AI features, but not the API surface.

Skip it if you run a very large account portfolio on a small budget. Starter gives 20 accounts and Creator gives 40 accounts. Agency is $499 per month. The published plans do not state an unlimited account tier. If you manage hundreds of client accounts, a competitor with an unlimited account tier may be cheaper. Blotato's value is strongest when you need agent publishing, AI assets, and automation, not just raw account slots.

Skip it if you dislike credit-based media generation. Writing is unlimited, but images, videos, and voice use credits. Starter includes 1,250 credits per month. Creator includes 5,000. Agency includes 28,000. If your pipeline produces many AI videos, you need to model credit use before choosing a plan. A text-heavy workflow can live on Starter. A video-heavy workflow may push you to Creator or Agency quickly.

It is a strong fit if you are an operator who wants an agent to handle distribution. The combination of nine platforms, MCP, REST, n8n and Make nodes, comment and DM handling, and flat monthly pricing is rare at $29. The product is not trying to be a beautiful social media management suite. It is trying to be plumbing for an automated content system. If that is the job, Blotato is one of the most direct options available today.