vs 
Moz vs SerpApi
SEO Tools Moz wins overall
Moz edges ahead with a SaaSTweaks Score of 75/100 vs SerpApi's 74/100, so it's our default seo tools pick for most teams. Moz offers a strong verified discount on a capable, industry-standard SEO suite with good accessibility, making it a compelling va Where Moz leads is trust & reliability; SerpApi, scoring 74/100, is the stronger choice when value for money is your priority — SerpApi offers a strong verified discount and excellent capability for developers needing reliable search data, but trust signals Both are verified, real deals; the right pick comes down to which pillars below matter most for your team.
The verdict
Moz edges ahead with a SaaSTweaks Score of 75/100 vs SerpApi's 74/100, so it's our default seo tools pick for most teams. Moz offers a strong verified discount on a capable, industry-standard SEO suite with good accessibility, making it a compelling va Where Moz leads is trust & reliability; SerpApi, scoring 74/100, is the stronger choice when value for money is your priority — SerpApi offers a strong verified discount and excellent capability for developers needing reliable search data, but trust signals Both are verified, real deals; the right pick comes down to which pillars below matter most for your team.
Feature by feature
7 points of difference, taken from each vendor's published plans.
| Moz | SerpApi | |
|---|---|---|
| SaaSTweaks Score | Moz 75/100 | SerpApi 74/100 |
| Deal strength | Moz 8.0/10 | SerpApi 8.0/10 |
| Value for money | Moz 7.0/10 | SerpApi 8.0/10 |
| Capability | Moz 8.0/10 | SerpApi 8.0/10 |
| Time to value | Moz 7.0/10 | SerpApi 8.0/10 |
| Trust & reliability | Moz 8.0/10 | SerpApi 5.0/10 |
| Flexibility & exit | Moz 6.0/10 | SerpApi 5.0/10 |
What each one actually costs
Published rates at the time we checked. Confirm at checkout — vendors re-cut plans often.
| Plan | Moz | SerpApi | Notes |
|---|---|---|---|
| Entry price | Custom | Custom | |
| Free plan | No | Yes | |
| The deal | Save up to $995/year | Save up to $780 in year one |
Which one is right for you?
Pick Moz if
- Trust & reliability matters most to you: Moz scores 8.0/10 vs SerpApi's 5.0/10. Editorial summary states Moz invented Domain Authority, 'used by the majority of the SEO industry'; live site claims 'Trusted by 5
- Flexibility & exit matters most to you: Moz scores 6.0/10 vs SerpApi's 5.0/10. Pricing tiers are annual/monthly; editorial summary mentions monthly billing option with deal; no explicit mention of data export
Pick SerpApi if
- Value for money matters most to you: SerpApi scores 8.0/10 vs Moz's 7.0/10. After 50% discount, entry paid price is $25/month for 5,000 searches; editorial states cost-per-search comparison favours SerpApi
- Time to value matters most to you: SerpApi scores 8.0/10 vs Moz's 7.0/10. Free tier (100 searches/month) for testing; API with libraries and playground allows usable within hours; editorial mentions 'sing
Moving from one to the other
The migration cost is part of the price. Here is what it actually involves.
It depends on your priorities. Overall, Moz scores 75/100 versus SerpApi's 74/100 on the SaaSTweaks benchmark, so Moz is our default pick. That said, SerpApi is the better choice when value for money matters more to you. Both are scored across the same six pillars below.
Moz starts at Custom and SerpApi at Custom on their entry paid tiers. Factor in each verified deal too: Moz — Save up to $995/year; SerpApi — Save up to $780 in year one. The cheaper option depends on your seat count and which plan you need.
On deal strength specifically, Moz scores 8.0/10 and SerpApi scores 8.0/10. Verified 25% discount on Standard tier ($74.25/month monthly, ~$59.25/month annual) via editorial summary; homepage banner shows ' See each deal page for the live offer and terms.
Yes. Before migrating, check each tool's data export and onboarding — most seo tools tools support CSV or API export. Moz scores 6.0/10 on flexibility & exit and SerpApi 5.0/10, which is a good proxy for how painless switching will be.
Each tool earns a 0–100 SaaSTweaks Score weighted across six pillars: deal strength, value for money, capability, time to value, trust & reliability, and flexibility & exit. The ranking here is strictly by score — never by commission. See our methodology at /how-we-score.