About the role
What you will do
Build and maintain the editorial calendar. Identify 30-50 net-new high-intent keyword targets per month across deal, comparison, alternatives, and category page types.
Write detailed briefs for the editorial team: target keyword, secondary keywords, recommended outline, internal-link plan, and ranking competitors to study.
Own the internal-linking strategy. SaaSTweaks runs an automated internal-link engine (src/lib/seo/internal-link-strategy.ts) and the strategist tunes the heuristics monthly.
Monitor Search Console weekly. Catch ranking drops within 5 days, flag indexability regressions, and brief refreshes for declining pages.
Lead the quarterly content-pruning audit. Decommission, merge, or refresh pages that no longer earn their keep.
Work with engineering on technical SEO: structured data, sitemap health, internal redirects, Core Web Vitals.
What we need from you
4+ years of SEO content strategy at a publication or programmatic-SEO site that ranks for at least 50,000 commercial-intent keywords.
Deep working knowledge of Search Console, Ahrefs (or Semrush), and at least one log-file analysis tool.
Strong opinions about briefing format and editorial-SEO collaboration. The role is measured by ranking outcomes, not the volume of briefs shipped.
Comfort reading and editing schema.org JSON-LD blocks. Most of the schema lives in src/lib/seo/schemas and is engineer-owned, but the strategist needs to know what is on the page and why.
Async-first communication style.