How much does Hotjar cost?
Hotjar prices each product — Observe (heatmaps/recordings), Ask (surveys), Engage (interviews) — separately, by daily sessions, billed monthly or annually.
Free option: Yes — a free Basic plan for each product with limited daily sessions. Exact prices change and vary by region and billing term, so always confirm current numbers on the vendor's page or the Hotjar deal page before you buy.
Hotjar pricing plans
- Basic (Free) — limited daily sessions
- Plus — more sessions, filters
- Business — higher limits, integrations
- Scale — enterprise volume
What to watch in Hotjar pricing
- Daily session limits cap data on lower tiers
- Each product (Observe/Ask/Engage) is billed separately
- Upgrades or overages hit fast on busy sites
Is Hotjar worth the price?
SaaSTweaks scores Hotjar 78/100 (Strong Buy) on our six-pillar benchmark. Hotjar offers a strong verified discount on annual plans, delivering excellent qualitative insights and good value, though it requires an annual commitment for the best price. See the full Hotjar score and verdict →
How to pay less for Hotjar
- Start on Basic free per product
- Save ~40% with annual billing (the SaaSTweaks deal)
- Sample sessions to stay within tier limits
- Buy only the products you actually use
Cheaper Hotjar alternatives
If the price still doesn't fit, compare the best product analytics — every option scored 0–100, cheaper picks included below.
Each tool we list carries a transparent SaaSTweaks Score; we rank by score, never by commission. How we score →