Behavior analytics platform with heatmaps, session recordings, and user feedback surveys — now part of Contentsquare.
Hotjar answers the question that quantitative analytics cannot: not just what users do, but why they do it. While Google Analytics tells you that 70% of users leave the pricing page, Hotjar shows you the exact session recordings where those users scroll past the pricing table, hover over the FAQ section without clicking, and leave when they cannot find the comparison chart they are looking for. For product and marketing teams, this qualitative layer turns hunches about conversion problems into evidence-backed hypotheses that can be tested and fixed.
Install a single JavaScript snippet and Hotjar begins recording user sessions and generating heatmaps automatically. Heatmaps aggregate clicks, moves, and scroll depth across all visitors to show where attention concentrates and where it drops off. Session recordings capture individual user journeys — every click, scroll, form interaction, and navigation step — with automatic rage-click and U-turn detection flagging frustration patterns. Surveys and feedback widgets let you ask users direct questions at the exact moment they are engaging with your product.
The combination of heatmaps (aggregate patterns), session recordings (individual journeys), and surveys (direct feedback) gives product teams three complementary lenses on the same user behaviour. A typical investigation workflow is: identify a page with a high exit rate in analytics, open the Hotjar heatmap to see where attention drops, watch 5–10 session recordings to understand what users are trying to do, then send a targeted survey to users who exit without converting to confirm the hypothesis.
The free plan captures 35 daily sessions with heatmaps on 3 pages and unlimited survey responses — sufficient for initial investigation on a small traffic site. Plus at $39/month (annual) raises daily sessions to 100 and removes the page limit for heatmaps. Business at $99/month captures 500 daily sessions and adds advanced filtering, funnel analysis, and data export. Scale at $213/month is designed for enterprise teams with unlimited sessions and console log tracking.
The JoinSecret 40% discount brings Plus to $23.40/month and Business to $59.40/month on annual plans — making Hotjar competitive with alternatives that offer fewer features at similar price points.
| Tool | Heatmaps | Session recordings | Surveys | Entry paid |
|---|---|---|---|---|
| Hotjar | Yes | Yes | Yes (unlimited free) | $39/mo (annual) |
| FullStory | Yes | Yes | Limited | $300+/mo |
| Microsoft Clarity | Yes | Yes | No | Free |
| Lucky Orange | Yes | Yes | Yes | $32/mo |
| Heap | No (analytics only) | Yes (add-on) | No | $3,600/yr |
Hotjar is the fastest path from "our conversion rate is low" to "here is exactly why and what to fix." A single 15-minute review of session recordings on a key page routinely surfaces conversion blockers that would take months to isolate through A/B testing alone. At 40% off via JoinSecret, Business plan is $59.40/month — a straightforward investment for any team running a product with active conversion optimisation work.
Try Hotjar free — 35 sessions/dayIdentify pages with high exit rates in GA4, then open Hotjar heatmaps to see where attention drops. Watch 10 session recordings to understand what users are trying to find, then validate your hypothesis with a targeted exit survey.
Before investing in A/B test infrastructure, use Hotjar recordings to confirm that a hypothesised problem actually exists in user behaviour. Replace gut-feel test ideas with evidence-backed hypotheses.
Use Hotjar surveys to recruit and ask specific questions at the exact moment users interact with a feature. Combine survey responses with matching session recordings for contextual insight.
Compile 60-second highlight reels of rage-click sessions and error states to present to leadership. Visual evidence of user frustration is more persuasive than conversion rate metrics for securing UX budget.
Bonus credits redeemable on partner tooling.
We re-verify the offer every quarter so it never goes stale.
Hit the button on this page — opens the partner site in a new tab.
Check your investor or accelerator benefits portal for the Hotjar partner code. Y Combinator, Sequoia, and most Tier 1 VCs have codes available.
Renewals stay at the same rate — verified by us, not the vendor.
| Feature | Hotjar |
|---|---|
| Free trial | 14 days |
| Cheapest paid plan | $0/mo |
| Annual discount | Up to 25% |
| Refund window | 30 days |
| Setup time | < 1 hour |
| Best for | Founders |
“Good tool but Contentsquare acquisition has made the roadmap uncertain”
“Converted a landing page redesign into a 22% lift using recordings data”
“Heatmaps changed how we communicate UX decisions to stakeholders”
6 months free for founders
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Free trial available
