Looka
Design Tools Verified July 2026
Looka deal: Free to design — pay from $20 one-time only when you like the logo
AI logo maker that lets you design free and pay only when happy — $20 one-time for a basic file, $65 for full vectors, $96/yr for a 300-asset brand kit.
- Genuinely free to design
- $65 Premium is honest value
- Brand Kit multiplies the logo
- Unlimited edits after purchase
How Looka scored 79/100
6 weighted criteria, each scored out of 10 and published with its reasoning. Featured placements never move a score.
Deal Strength
8.0 /10The free tier really does produce a usable logo: you design first and only pay once you are happy with the result. That is a genuine try-before-you-buy, not a teaser that watermarks everything.
Value for Money
8.0 /10The Premium Logo is a $65 one-time purchase with full vector files, unlimited edits and ownership, which beats subscription-based AI logo makers outright. Skip the $20 tier; it exists to make $65 look generous.
Capability
8.0 /10AI logo generation, an editor for fine-tuning, and a Brand Kit with 300+ templates for social posts, business cards, email signatures and a website cover almost everything a small business needs.
Time to Value
10.0 /10You can have a presentable logo and full brand files in under an hour, and the free design flow lets you generate mockups before paying anything at all.
Trust & Reliability
7.0 /10Looka shows a 5/5 Trustpilot rating from 7,000+ reviews and includes lifetime support. Its symbol library is shared across users, so your mark may not be unique, and there is no published uptime SLA.
Flexibility & Exit
5.0 /10The Premium Logo is a one-time purchase with unlimited edits afterwards, but Brand Kit subscriptions renew annually, so cancel before the renewal date if you only wanted the logo. Files download normally.
Free to design — pay from $20 one-time only when you like the logo
Affiliate link — same price for you, and it never moves the score.
- Genuinely free to design
- $65 Premium is honest value
- Brand Kit multiplies the logo
- Unlimited edits after purchase
About Looka
Quick answer
Looka is genuinely free to design — you only pay when you want the files. The honest buying advice: skip the $20 Basic package (one low-res PNG, no vectors) and either take the $65 Premium logo package or the $96/year Brand Kit if you'll actually use the 300+ branded templates. No public promo code verifies on looka.com.
What Looka actually does
Looka (formerly Logojoy) is an AI logo generator: type your company name and industry, pick a few styles, colours and symbols you like, and it generates custom logo options endlessly as you scroll. The editor then lets you tune colours, fonts, layouts, spacing and symbols. Nothing is charged until you decide to download — which is why "free logo maker" is technically true and practically a paid product.
Beyond the logo, the Brand Kit subscription auto-generates 300+ branded assets from your final design: social profiles and posts, business cards, email signatures, letterheads, invoices and brand guidelines, all pre-filled with your logo, colours and fonts. The Brand Kit Web tier adds an AI-generated website.
Pricing in 2026 — what you'll really pay
Verified live from looka.com/pricing: Basic Logo $20 one-time — a single low-resolution PNG, nothing else. Premium Logo $65 one-time — high-res PNG plus EPS, SVG and PDF vectors, colour variations with transparent backgrounds, unlimited post-purchase changes, full ownership and lifetime support. Brand Kit $96/year and Brand Kit Web $129/year, both billed annually and auto-renewing.
The $20 tier deserves a plain warning: one low-res PNG can't go on print, signage or anything that scales. It exists to make $65 look reasonable — and honestly, $65 for full vector files is reasonable.
The ownership fine print
Looka's own FAQ is upfront: you own your final logo as a whole, but not the individual elements — symbols come from a shared library, so a similar-looking logo can legally exist elsewhere, and trademark registration is on you. For most small businesses that's a fair trade at this price; if unique-by-design matters, budget for a human designer instead.
Where it shines
Speed and the try-before-you-buy flow are the wins: a presentable logo with full brand files in under an hour, mockups on business cards and shirts before paying, and unlimited edits plus re-downloads after purchase (everything except the company name can change). The Brand Kit is underrated for solo founders — 300+ templates that would take weeks to produce by hand, pre-filled with your identity.
Where it falls short
The Basic tier is a decoy, the Brand Kit subscriptions auto-renew annually (one-time vs subscription confusion is common enough that Looka's FAQ addresses it), and the shared-symbol library means your mark will never be truly one-of-a-kind. Also worth knowing: Discover cards aren't accepted — Visa, Mastercard, Amex and PayPal are.
Who should buy
New founders who need a credible identity today: design free, and if you like what you see, the $65 Premium package is the correct purchase — full vectors, full ownership of the composition, no subscription. Take the $96/year Brand Kit only if you'll genuinely use the social templates and stationery; cancel-before-renewal discipline applies. Skip the $20 tier entirely.
What's included
- AI logo generation from name + industry + style picks
- Full editor: colours, fonts, layouts, symbols, spacing
- Real-time mockups on cards, shirts and more
- Premium: PNG + EPS + SVG + PDF with transparent variants
- Brand Kit: 300+ auto-branded templates
- AI website builder on Brand Kit Web
- Unlimited post-purchase edits and re-downloads
- Files delivered instantly + by email
Looka pricing
Verified July 2026. Vendor's published rates at the time we checked — always confirm at checkout.
| Plan | Price | What you get |
|---|---|---|
| Basic Logo | $20/mo | ONE-TIME — single low-res PNG only (skip it) |
| Premium Logo | $65/mo | ONE-TIME — full vectors (EPS/SVG/PDF), variations, unlimited changes |
| Brand Kit | $8/mo | $96 billed yearly — 300+ branded templates, auto-renews |
| Brand Kit Web | $10.75/mo | $129 billed yearly — Brand Kit + AI website |
How to claim it
4 steps. The last one is the part most people skip.
- 1
Open Looka through the link on this page
It carries our referral tag. The price you pay is identical either way, and it never changes the score on this page.
- 2
Pick the plan that matches your usage
This offer applies automatically through the link — there is no code to enter.
- 3
Confirm the discount before you pay
The order summary should show the reduced amount. If it does not, stop and tell us — we re-test listings that stop working.
- 4
Check what happens at renewal
Note the renewal date and the rate it reverts to, so the second invoice is not a surprise. Annual plans are usually cheaper per month but harder to exit.
Where Looka wins and loses
What works
- Genuinely free to design
- $65 Premium is honest value
- Brand Kit multiplies the logo
- Unlimited edits after purchase
What doesn't
- The $20 tier is a trap
- Symbols come from a shared library
- Brand Kits auto-renew
The bottom line
Looka offers a genuine try-before-you-buy deal and good value for a quick, full brand identity, though the Brand Kit tiers require annual commitment.
Designing is free — unlimited generations, edits and mockup previews. You pay only to download: $20 for a low-res PNG, $65 for the full Premium file package, or $96/year for the Brand Kit subscription.
No official public code verifies on looka.com as of July 2026 — no discount banner appears on the pricing page. Aggregator codes like GOOGLE10 could not be confirmed on any official Looka source.
The $65 Premium Logo package for most people — it includes the vector files (EPS/SVG/PDF) that print and signage require, which the $20 Basic package lacks entirely. Add the Brand Kit only if you will use the 300+ templates.
You own the final logo as a whole with full commercial rights, but not the individual symbols, which come from a shared library. Similar logos can legally exist, and trademark registration is your responsibility — this is stated in Looka's own FAQ.
Yes — Premium and Brand Kit purchases include unlimited post-purchase changes to colours, fonts, layouts, symbols and spacing, plus unlimited re-downloads. The only thing you cannot change is the company name.
