Submagic
AI Video
Submagic deal: Verified deal via partner link
Submagic is an AI tool that auto-captions short videos with viral styles, B-roll, emojis, and Magic Clips that turn long videos into ready-to-post shorts.
- High-quality viral captions
- Effortless repurposing
- Fast and easy
- Team-friendly presets
How Submagic scored 62/100
6 weighted criteria, each scored out of 10 and published with its reasoning. Featured placements never move a score.
Deal Strength
3.0 /10There's no exclusive coupon; the value is a free plan (three watermarked videos a month) to test the output, plus annual billing that roughly halves the monthly price. It's a genuine try-it-free on-ramp rather than a discount code — you see the viral-caption result before paying.
Value for Money
8.0 /10Pricing is keen for a creator tool: Starter at $19/month ($12 on annual), Pro at $39 ($23 annual) and Business+API at $69 ($41 annual), each raising the monthly video count and length. Given how much manual editing time auto-captions, B-roll and clean-up replace, the value is strong for anyone posting regularly — with the caveat of monthly video and AI-credit caps.
Capability
8.0 /10Submagic focuses on short-video polish and does it well: AI auto-captioning with premium, on-trend caption templates, B-roll and stock libraries, AI hook titles, text-based trimming, silence and filler-word removal, audio cleaning and even AI eye-contact correction, up to 4K export on higher tiers. It's a specialized short-form editor rather than a full timeline NLE like Premiere.
Time to Value
8.0 /10Speed is the entire pitch: upload a clip, and Submagic auto-generates styled captions and suggested edits in minutes, so a creator turns raw footage into a captioned, ready-to-post video far faster than manual subtitling. The free plan means you validate the workflow the same day, without a purchase or a learning curve.
Trust & Reliability
5.0 /10Submagic is a fast-growing, highly rated short-video tool (around 4.9/5 across review sites) used by creators and teams at companies like Shopify and Zapier, supporting a solid reputation. The score stays mid-range because it's a young, focused vendor rather than an established editing incumbent, with a shorter track record.
Flexibility & Exit
5.0 /10Billing is flexible with a free tier, monthly and annual options, and finished videos export as standard files you own and can post anywhere. There's little hard lock-in — it's an editor you run clips through rather than a platform hosting your library — though brand kits and templates you build live inside the tool.
Verified deal via partner link
Affiliate link — same price for you, and it never moves the score.
- High-quality viral captions
- Effortless repurposing
- Fast and easy
- Team-friendly presets
About Submagic
Quick answer
Submagic is an AI video editor built for short-form content, automatically adding viral-style captions, emojis, B-roll, and zooms, and turning long videos into ready-to-post clips with Magic Clips. It is aimed at creators, social media managers, and agencies who publish Reels, TikToks, and Shorts at volume. Plans are tiered by how many videos you process per month, with credits powering the heavier AI features.
What is Submagic?
Submagic is an AI-powered video editor focused on short-form content. Upload a clip and it transcribes the audio, adds animated captions in viral styles, drops in relevant emojis and B-roll, and applies zooms and effects, the kind of editing that keeps viewers watching on TikTok, Reels, and Shorts. The goal is to compress hours of manual caption and edit work into a few clicks.
Its other headline feature, Magic Clips, takes a long video, a podcast, webinar, or stream, and automatically finds the most engaging moments, cuts them into vertical clips, and captions them for posting. With high transcription accuracy across dozens of languages and a clean interface, Submagic has become a go-to for creators and social teams who need to ship a steady stream of polished shorts without a video editor on staff.
Key features
Viral auto-captions
Animated, high-accuracy captions in trending styles that boost retention, generated automatically from your audio.
Magic Clips
Turn long videos into multiple short, vertical clips by auto-detecting the most engaging moments.
Auto B-roll and emojis
Relevant stock B-roll, emojis, and keywords are added in context to make clips more dynamic.
Zooms and effects
Automatic zooms, transitions, and sound effects mimic the editing patterns of high-performing shorts.
Multi-language support
Accurate transcription and captions across dozens of languages widen reach for global creators.
Templates and presets
Reusable caption styles and brand presets keep your shorts on-brand and speed up batch editing.
Submagic pricing
Submagic uses tiered plans based on how many videos you can process per month, with credits powering the heavier AI features. There is a limited free tier (a few watermarked videos) to test it. Paid plans roughly span a Starter tier around $16 to $20/mo, a Pro tier around $40/mo with more videos, and an Agency or Business tier around $80/mo for high volume, with add-ons like Magic Clips packs available. The thing to watch is the credit system: advanced AI tools and premium stock can consume monthly credits faster than the headline video count suggests, so estimate real usage and confirm the current tiers at signup.
Submagic vs Opus Clip vs Captions
| Tool | Best for | Pricing | Standout |
|---|---|---|---|
| Submagic | Polished captions plus repurposing | Free; paid from ~$16/mo | Viral caption styles with B-roll, emojis, and Magic Clips |
| Opus Clip | Auto-clipping long videos into shorts | Free; paid from ~$15/mo | Virality scoring on auto-generated clips |
| Captions | AI editing and avatar features | Free; paid from ~$10/mo | Eye contact correction and AI editing tools |
✓ Use it if you
- Publish a steady stream of Reels, TikToks, or Shorts
- Want professional-looking captions without manual work
- Repurpose podcasts or long videos into clips
- Need on-brand caption presets across a team
✗ Skip it if you
- Only post occasionally and cannot use a video allowance
- Need full timeline editing for long-form videos
- Want AI avatar or eye-contact features specifically
- Dislike credit meters on advanced AI features
Is Submagic worth it?
For anyone shipping short-form video regularly, Submagic is worth it. The captions are accurate and genuinely styled like the clips that perform, Magic Clips makes repurposing long content nearly effortless, and the whole thing is fast and easy. The honest caveats are the credit system, where heavier AI features and premium stock can eat into your monthly allowance, and that it is purpose-built for shorts rather than full long-form editing. If short-form is your channel, it pays for itself in time saved. We rate it a buy.
What's included
- AI viral-style animated captions
- Magic Clips long-to-short repurposing
- Automatic B-roll and emoji insertion
- Auto zooms, transitions, and sound effects
- High-accuracy transcription in 48+ languages
- Reusable caption templates and brand presets
- Credit-based plans by video volume
- Export optimized for TikTok, Reels, and Shorts
Submagic pricing
Vendor's published rates at the time we checked — always confirm at checkout.
| Plan | Price | Term | What you get |
|---|---|---|---|
| Free | $0 | free | 3 videos/mo, up to 1 min 30 s and 200MB each — enough to test caption styles. |
| Starter | $19/mo | monthly ($12/mo billed annually) | 15 videos/mo, max 2 minutes each, per member. |
| Pro | $39/mo | monthly ($23/mo billed annually) | 40 videos/mo, max 5 minutes each, per member. |
| Business + API | $69/mo | monthly ($41/mo billed annually) | 100 videos/mo up to 30 minutes each plus API access; Magic Clips is a separate +$19/mo add-on on any plan. |
How to claim it
4 steps. The last one is the part most people skip.
- 1
Open Submagic through the link on this page
It carries our referral tag. The price you pay is identical either way, and it never changes the score on this page.
- 2
Pick the plan that matches your usage
This offer applies automatically through the link — there is no code to enter.
- 3
Confirm the discount before you pay
The order summary should show the reduced amount. If it does not, stop and tell us — we re-test listings that stop working.
- 4
Check what happens at renewal
Note the renewal date and the rate it reverts to, so the second invoice is not a surprise. Annual plans are usually cheaper per month but harder to exit.
Where Submagic wins and loses
What works
- High-quality viral captions
- Effortless repurposing
- Fast and easy
- Team-friendly presets
What doesn't
- Credit-metered AI features
- Shorts-only focus
- Video caps on lower tiers
The bottom line
Submagic auto-captions short-form videos with viral, trend-ready styles and adds B-roll, hooks and clean-up in a few clicks — the fastest path from raw clip to TikTok- and Reels-ready edit. Affordable and quick to learn; video and AI-credit caps are the trade-offs, but for short-video creators it's a clear buy.
Submagic has a free plan (3 watermarked videos/month, up to 90 seconds each) plus paid tiers: Starter at $19/month (15 videos), Pro at $39/month (40 videos) and Business+API at $69/month (100 videos), each with more AI credits and longer max lengths. Annual billing cuts those to roughly $12, $23 and $41/month; a Magic Clips add-on is $19/month.
There's a free plan that lets you make three videos a month, up to 90 seconds each, with a Submagic watermark — enough to test the auto-captions and styles. Removing the watermark, making longer or more videos, and unlocking premium caption templates and higher-resolution export all require a paid plan.
Submagic is an AI short-video editor built for TikTok, Reels and Shorts: it auto-generates animated, on-trend captions, adds relevant B-roll, writes hook titles, and cleans audio by removing silences and filler words. It also offers text-based trimming and AI eye-contact correction, turning raw clips into polished, ready-to-post videos with minimal manual editing.
CapCut is a broader free/freemium editor and Opus Clip focuses on repurposing long videos into clips, while Submagic specializes in fast, viral-style auto-captioning plus B-roll and clean-up for short form. Creators who want the quickest path to styled, captioned short videos tend to prefer Submagic; those needing full timeline editing may use CapCut alongside it.
Submagic suits short-form creators, social teams and agencies producing a steady stream of TikToks, Reels and Shorts who want captions and edits done in minutes rather than by hand. Filmmakers or teams needing full multi-track timeline editing, color grading and long-form control will still reach for a traditional NLE like Premiere or DaVinci Resolve.
Volume caps and scope. Plans limit how many videos and how many AI credits you get per month, so high-output creators may need a higher tier, and it's a focused short-video tool rather than a full editing suite. The free plan's watermark and length limit also make it a taster rather than a production tier.
