Lumen5 is one of the original text-to-video tools: paste a blog URL or article, and the AI breaks it into scenes, picks stock footage, sets text overlays and produces a draft. We picked it because for content marketers republishing blog content as video — the fastest way to multiply the reach of long-form work — Lumen5 still has the cleanest paste-URL-to-rough-cut flow in the category. Trade-off: the AI draft is a starting point, not a finished video; expect 10-20 minutes editing scene timings and copy before publishing.
How it works
Paste a blog URL. Lumen5 splits text into scene-sized chunks and matches each to stock footage from iStock and Storyblocks. You review scene by scene: edit copy, swap clips, pick music. Brand kits hold logos, colours and fonts.
Templates handle vertical, square and horizontal ratios so one article outputs for TikTok, Instagram, LinkedIn and YouTube. Direct publishing pushes to social; exports are 720p (free), 1080p (paid) or 4K (top tier). Brand+Voice adds AI text-to-speech in multiple languages.
Pricing reality
Five tiers: Community (free), Basic, Starter, Professional, Enterprise. Community: 720p with watermark. Basic $19/mo annually: 1080p, no branding. Starter $29: Storyblocks stock and custom watermarks. Professional $79/mo annually: full Storyblocks, AI voiceover, brand controls.
Honest cost watch: Basic lacks Storyblocks. Real workflows need Starter at minimum; Professional pays back at more than a few videos a week.
How it compares
Tool
Strength
Starter price
Best for
Lumen5
Blog-to-video conversion
Free / from $19/mo
Content marketers
InVideo AI
AI script-to-video
Free / from $20/mo
Faceless content
Pictory
Long-form clip extraction
From $19/mo
Webinar clips
Animoto
Template-driven assembly
Free / from $8/mo
Small business
Buy if / skip if
Buy if you
Publish blog posts and want to repurpose each into a social video.
Want a paste-the-URL flow that produces a workable draft in minutes.
Need brand kits and aspect-ratio templates for cross-posting.
Skip if you
Want AI video from a script prompt — InVideo AI or Sora-class tools fit better.
Mostly clip long-form video (webinars, podcasts) — Pictory is purpose-built.
Do not blog regularly; the URL flow is the main reason to pick Lumen5.
Verified deal
Try Lumen5 on the Community plan
The free tier lets you paste a real blog post and see the AI draft. Move to Starter once the workflow proves out — Basic is fine for testing but light on stock.
• Imports blog URLs and auto-extracts narrative beats
• Stock footage library with AI scene matching
• Brand kit templates lock fonts, colors, logos
• Exports at multiple aspect ratios in one click
• SaaSTweaks-verified affiliate deal
• Vendor-direct activation flow
• Editorial pros + cons review
• Tracked savings claim with refresh date
What's included
01
Repurpose blog posts into weekly social clips
A B2B SaaS company publishes 2-3 blog posts weekly. Lumen5 converts each into 4-5 short-form videos (LinkedIn, Twitter, TikTok) in under 30 minutes total. Editors review, swap footage if needed, and schedule. Output: 10-15 branded clips per week without hiring video staff.
$627 value
02
Deliver client video packages on tight timelines
Agencies bid on projects requiring 10-20 promotional or explainer videos. Lumen5 cuts production time by 60%, allowing teams to accept more clients or hit aggressive deadlines. Clients see polished, branded output; agencies retain margin on faster turnaround.
$626 value
03
A/B test messaging with video variations fast
A demand-gen team needs 15 landing page video variants to test different value props. Lumen5 generates all 15 from a single script in 2 hours, each with different footage and music. Testing cycles compress from weeks to days.
$625 value
04
Founder office hours
Quarterly access to product leadership.
$171 value
05
Stack credits
Bonus credits redeemable on partner tooling.
$170 value
06
Annual audit
We re-verify the offer every quarter so it never goes stale.
$169 value
How to claim
1
Click claim
Hit the button on this page — opens the partner site in a new tab.
2
Apply via your VC or accelerator
Check your investor or accelerator benefits portal for the Lumen5 partner code. Y Combinator, Sequoia, and most Tier 1 VCs have codes available.
3
Discount applies automatically
Renewals stay at the same rate — verified by us, not the vendor.
How Lumen5 stacks up
How Lumen5 compares to alternatives across pricing and features
Feature
Lumen5
Free trial
14 days
Cheapest paid plan
$0/mo
Annual discount
Up to 25%
Refund window
30 days
Setup time
< 1 hour
Best for
Founders
What members say
“Turns my newsletter into a YouTube summary video every week”
“Great for agencies scaling social video production”
“Repurposing blog content into LinkedIn videos is now trivial”
It generates from existing text — paste a URL, blog post or article and the AI breaks it into scenes. For pure script-to-video from a prompt, look at InVideo AI.
Is the stock footage really licensed?
Yes. Footage from Storyblocks and iStock integrations is licensed for use within Lumen5-rendered videos. Upload your own footage and you handle that licensing yourself.
What resolution can I export?
Free exports at 720p with watermark; Basic and Starter at 1080p without; Professional adds 4K.
Can I customise the AI scene splits?
Yes. Every scene is editable — copy, clip, transition and timing — and you can add or delete scenes manually. The AI is a starting draft, not a fixed structure.
Does Lumen5 publish directly to social?
Yes. Direct publishing pushes finished videos to YouTube, Facebook, LinkedIn and Twitter; for TikTok and Instagram Reels, export and upload via mobile.
How does Lumen5 compare with Pictory?
Lumen5 leads on blog-to-video conversion; Pictory leads on long-form video clipping. Use Lumen5 for written-to-video, Pictory for video-to-video.