Loom
Video Hosting Verified May 2026
Screen and camera recording tool for creating and sharing short video messages to replace meetings, document processes, and communicate asynchronously.
- Async video messaging replaces status update meetings and reduces email back-and-forth significantly
- Viewers can react with emoji, comment with timestamps, and respond via their own Loom video
- AI transcription and auto-chapters make long recordings navigable and searchable
- Embed links share videos instantly without downloads — view counts show who has watched
How Loom scored 65/100
6 weighted criteria, each scored out of 10 and published with its reasoning. Featured placements never move a score.
Deal Strength
3.0 /10Loom carries no exclusive coupon or founder discount right now. The real value on the table is the free Starter plan, which covers up to 25 videos per person with five-minute recordings, alongside Loom's standard paid trial, so the entry cost is time invested rather than a headline saving.
Value for Money
8.0 /10Loom delivers strong value for teams that lean on async video. The Business plan runs $18 per user per month, roughly 17% cheaper billed annually, for unlimited videos and recording length, while Business + AI adds automatic summaries and transcription at $24. Set against dedicated screen-recording rivals, that lands as fair for daily use.
Capability
8.0 /10Loom is one of the deepest async video tools available. One-click screen and camera capture spans a Chrome extension, desktop and mobile apps, backed by Loom AI for titles, summaries, chapters and action items, filler-word and silence trimming, Jira bug capture, and transcription in 50+ languages. Editing stays lighter than a full video suite.
Time to Value
8.0 /10New users reach value fast. Installing the Chrome extension or desktop app and pressing record produces a shareable link within minutes, and the free Starter plan means nothing to buy before the first recording. Most teams send a genuinely useful walkthrough on day one, with no editing skills required.
Trust & Reliability
8.0 /10Loom is a well-established, widely trusted platform used across roughly 400,000 companies, from HubSpot and Atlassian to Tesla and Walmart. Its 2023 acquisition by Atlassian added enterprise backing, and the Enterprise tier commits to a 99.95% uptime SLA with SSO and SCIM. Reviewer sentiment across major software directories stays consistently high.
Flexibility & Exit
5.0 /10Flexibility is moderate. The free Starter plan carries no commitment and paid tiers can bill monthly, but the best pricing assumes an annual term. Videos and transcripts can be downloaded, so recorded content stays portable, though per-seat billing means costs climb with every user added to the workspace.
About Loom
Quick answer
Screen and camera recording tool for creating and sharing short video messages to replace meetings, document processes, and communicate asynchronously.
Yes — Loom is still worth it after Atlassian bought it. The async video messaging app holds a 4.7/5 G2 score across 2,349 reviews in 2026, Loom AI now saves real editing time, and the Jira and Confluence integrations are the strongest reason to stay on a paid tier.
Loom inside Atlassian (post-acquisition reality)
The app, the recordings, and the Chrome extension feel identical. What changed sits behind the scenes: billing now runs through Atlassian Administration, the free Creator Lite role is sunset, and former Lite seats are being upgraded to paid Creator seats after a grace period (support.atlassian.com/loom).
The upside for Atlassian shops is meaningful. As of March 2026, Loom for Jira ships an enhanced bug report mode that auto-captures browser, device, network, and console logs and turns them into a dev-ready Jira work item (atlassian.com/blog/loom).
Confluence is even tighter. AI-powered meeting notes are now created automatically for Loom-recorded meetings inside Confluence pages, and the new Teamwork Collection bundles Jira, Confluence, Loom, and Rovo agents under a single sign-up (atlassian.com/software/loom).
What you actually pay (Free, Business, Enterprise)
Loom runs four tiers in 2026. Headline numbers on annual billing:
| Plan | Price | What you actually get |
|---|---|---|
| Starter (Free) | $0 | 25 videos per person, 5-minute cap, 720p, basic editing. |
| Business | $12.50/creator/mo | Unlimited videos, unlimited length, 4K, custom branding, viewer insights. |
| Business + AI | $20/creator/mo | Everything in Business plus auto titles, summaries, chapters, action items, filler-word removal. |
| Enterprise | Custom | SSO via Atlassian Guard, SCIM, custom retention, Salesforce, 99.95% SLA. |
enterprise procurement teams data puts negotiated discounts at 15–25% off list for annual commitments and below-list pricing common for buyers in the 20–50 creator range. SSO and SCIM stay locked to Enterprise — Business and Business + AI do not include SAML 2.0.
An exclusive founder rate via SaaSTweaks takes the first month off Business or Business + AI for qualifying startups. A 10-creator Business + AI team saves roughly $200 in month one before the standard annual rate kicks in.
Loom AI: titles, summaries, action items, chapters
Loom AI is the reason most teams move from Starter to a paid tier in 2026. The Loom AI bundle includes auto titles drawn from the transcript, auto summaries written into the description, auto chapters segmented by topic, action item extraction, and filler-word and silence trimming across 50-plus languages (support.atlassian.com/loom).
The mini-table below shows what unlocks at each AI-eligible tier:
| Loom AI feature | Business + AI | Enterprise |
|---|---|---|
| Auto titles, summaries, chapters | Yes | Yes |
| Action items extraction | Yes | Yes |
| Filler-word and silence removal | Yes | Yes |
| AI Workflows to Jira / docs | Yes | Yes |
| Salesforce integration (beta) | No | Yes |
One caveat: AI features only apply to videos recorded after the AI plan is purchased, and the Android app does not yet support AI summaries (support.atlassian.com/loom).
Loom vs Vidyard vs Tella vs Zight
Four async video tools, four buyers. Headline pricing and the buyer each is built for:
| Dimension | Loom | Vidyard | Tella | Zight |
|---|---|---|---|---|
| Cheapest paid | $12.50/creator/mo | $59/user/mo | $13/user/mo | $8/seat/mo |
| Best for | Internal async teams | Sales outreach | Polished external video | Screenshot + GIF + video |
| Native AI | Yes (Business + AI) | AI Avatars, Video Agent | Limited | Yes (transcripts, SOPs) |
| Atlassian native | Yes | No | No | No |
Vidyard owns sales video email at the high end (vidyard.com/loom-vs-vidyard). Tella beats Loom on cinematic, brand-facing video walkthroughs (tella.com). Zight consolidates screenshot, GIF, and video into one tool (zight.com).
"Loom is still the fastest way to drop a 60-second walkthrough into a Jira ticket. The Atlassian integration alone keeps us renewing." — G2 verified team admin, 2026
See Loom AI in action
Where Loom isn't quite right
Loom is not a fit for every team. Recurring complaint themes from G2 and Trustpilot in 2026:
- Free plan ceiling — 25 videos at 5 minutes burns out within a week for active users.
- Recording bugs — "Recording Issues" is the top con on G2 with 147 mentions.
- Login friction — Trustpilot reviewers in February 2026 cite multi-factor email codes that fail to arrive (trustpilot.com/review/loom.com).
- Editing is shallow — Tella and Zight beat Loom on layouts, camera frames, and brand-ready output.
- SSO paywall — SAML and SCIM stay Enterprise-only; mid-market teams pay a steep step-up.
- Migration overhang — Legacy Loom Enterprise workspaces still cannot join Atlassian Loom workspaces until mid-2026.
"Loom for Jira finally made bug reports usable for the dev team. Console logs auto-attached saved us hours every sprint." — Reddit thread, 2026
Solo founder to team-wide async video
Loom scales cleanly across three buyer profiles, each with a different sweet spot:
- Solo founder — Starter free is enough for two or three customer demos a month. Beyond that the 5-minute cap bites.
- Five-person startup — Business at $12.50/creator/month covers product walkthroughs, async standups, and bug reports without AI.
- Twenty-person remote team — Business + AI at $20/creator/month is the line where auto summaries and action items pay back the price.
- Atlassian-heavy org — Enterprise plus Loom for Jira is where the post-acquisition value compounds.
The async video messaging use case is unchanged: replace the 30-minute meeting with a 3-minute video walkthrough. Loom AI now turns that video into a written summary, a Jira ticket, and a Confluence page automatically.
What's included
- Screen, cam, and microphone recording in one click from browser extension or desktop app
- AI-generated title, summary, and chapters for every recording automatically
- AI Clips: automatically identifies the most shareable moments in long videos
- Viewer engagement analytics: views, completion rate, reactions, and comments
- Async video threads for teammates to reply with their own Loom recordings
- Password protection and expiry links for external sharing
- Integrations with Notion, Slack, Jira, GitHub, HubSpot, and Salesforce
- 4K recording on desktop app with trim, cut, and call-to-action link tools
- SaaSTweaks-verified affiliate deal
- Vendor-direct activation flow with editorial pros + cons review
Loom pricing
Verified May 2026. Vendor's published rates at the time we checked — always confirm at checkout.
| Plan | Price | Term | What you get |
|---|---|---|---|
| Starter | $0 | forever | 25 videos max, 5-minute recording limit per video, basic viewer insights |
| Business | $15/user/mo | annual | ~$18/user/mo monthly; unlimited videos, unlimited length, custom branding, engagement insights |
| Business + AI | $20/user/mo | annual | ~$24/user/mo monthly; all Business features plus AI transcripts, auto-chapters, meeting notes |
| Enterprise | Custom | custom | Advanced security, SSO, dedicated admin controls, custom data retention |
Getting started
4 steps. The last one is the part most people skip.
- 1
Open Loom through the link on this page
It carries our referral tag. The price you pay is identical either way, and it never changes the score on this page.
- 2
Compare the tiers against what you actually use
The pricing table on this page lists what each plan includes. Match it to real usage rather than the tier the vendor highlights.
- 3
Start on the smallest plan that fits
Most vendors let you move up mid-cycle and bill the difference, so starting low costs you nothing but starting high does.
- 4
Check the renewal terms before you commit
Note the renewal date and the rate it reverts to, so the second invoice is not a surprise. Annual plans are usually cheaper per month but harder to exit.
Where Loom wins and loses
What works
- Async video messaging replaces status update meetings and reduces email back-and-forth significantly
- Viewers can react with emoji, comment with timestamps, and respond via their own Loom video
- AI transcription and auto-chapters make long recordings navigable and searchable
- Embed links share videos instantly without downloads — view counts show who has watched
- Chrome extension and desktop app make recording workflow frictionless from any context
What doesn't
- Free plan is severely limited at 25 total videos and 5-minute recording cap
- Video quality depends on upload speed — large video files can take time to process
- Not suitable for replacing formal presentation software when slide polish matters
- Engagement data is limited on lower plans — deeper analytics need Business tier
The bottom line
Loom is a deeply capable, well-regarded async video platform built around one-click recording, AI summaries and deep integrations with tools like Slack, Jira and Salesforce. There is no exclusive coupon on offer, so the draw is the generous free plan and fair per-seat pricing rather than a headline discount, which still adds up to a solid Buy for teams replacing meetings with video.
Loom offers a free Starter plan at $0, with paid tiers starting at $18 per user per month for Business, roughly 17% cheaper when billed annually. Business + AI costs $24 per user per month and adds automatic summaries and transcription, while Enterprise pricing is custom and layers on SSO, SCIM and a 99.95% uptime SLA.
Loom's free Starter plan includes up to 25 videos per person and screen recordings capped at five minutes each, plus unlimited meeting recordings and basic sharing. It suits individuals and small teams trialling async video, but heavy users quickly hit the video cap and length limit, which is exactly what the paid Business plan removes.
Loom AI is a built-in assistant that automatically generates video titles, summaries, chapters and action items, and can trim filler words and silences to tighten a recording. It also supports transcription across 50+ languages and auto-populated Jira bug tickets. These features come with the Business + AI tier at $24 per user per month and Enterprise.
Loom is worth it for teams that communicate asynchronously and want to replace status meetings, record walkthroughs, or document processes. Its one-click capture, AI summaries and multi-language transcription save real time, and the free plan lets you test the fit first. Per-seat pricing is the main trade-off, so value grows with how often the team records.
Loom stands out among async video tools for its polish, one-click workflow and deep integrations with Slack, Google Workspace, Jira and Salesforce. Rivals such as Vidyard lean more toward sales video, while free recorders lack Loom's AI summaries, hosting and viewer analytics. Loom's edge is speed from record to shareable link, though editing stays lighter than dedicated video suites.
There is no exclusive Loom coupon code available here right now. The main way to save is Loom's own annual billing, which cuts the Business and Business + AI plans by around 17% versus paying monthly, on top of the free Starter plan for lighter use. Loom runs its own promotions periodically, but no verified public discount is currently listed.
