Loom

• What does Loom cost? Loom Starter is free for 25 short videos, Business runs $12.50/creator/month annual, and Business + AI lists at $20/creator/month.
• Who is Loom best for? Async-first product, support, and engineering teams that already live inside Jira and Confluence and want video walkthroughs without a meeting.
• What is the catch? The free Creator Lite role is being retired and legacy seats are migrating to paid Atlassian billing through mid-2026 (support.atlassian.com/loom).

Yes — Loom is still worth it after Atlassian bought it. The async video messaging app holds a 4.7/5 G2 score across 2,349 reviews in 2026, Loom AI now saves real editing time, and the Jira and Confluence integrations are the strongest reason to stay on a paid tier.

Bottom line: Loom in 2026

Loom is the screen recording software most remote teams already have open. It owns the async video messaging category for internal team async communication and now ships AI titles, summaries, action items, and chapters on Business + AI and Enterprise tiers (loom.com/ai).

The headline change in 2026 is structural, not product. Atlassian bought Loom for roughly $975 million in October 2023 and the billing migration is still underway — most legacy Enterprise workspaces will not finish moving until mid-2026 (support.atlassian.com/loom).

Six features earn the seat in 2026:

• One-click screen recording software via the Chrome extension and desktop apps.
• Loom AI auto titles, summaries, chapters, and action item extraction.
• Filler-word and silence trimming for polished video walkthroughs.
• Loom for Jira bug report mode with auto-captured console logs.
• Confluence embeds with AI-generated meeting notes on Loom-recorded calls.
• Video transcription in 50-plus languages on every paid tier.

Loom inside Atlassian (post-acquisition reality)

The app, the recordings, and the Chrome extension feel identical. What changed sits behind the scenes: billing now runs through Atlassian Administration, the free Creator Lite role is sunset, and former Lite seats are being upgraded to paid Creator seats after a grace period (support.atlassian.com/loom).

The upside for Atlassian shops is meaningful. As of March 2026, Loom for Jira ships an enhanced bug report mode that auto-captures browser, device, network, and console logs and turns them into a dev-ready Jira work item (atlassian.com/blog/loom).

Confluence is even tighter. AI-powered meeting notes are now created automatically for Loom-recorded meetings inside Confluence pages, and the new Teamwork Collection bundles Jira, Confluence, Loom, and Rovo agents under a single sign-up (atlassian.com/software/loom).

What you actually pay (Free, Business, Enterprise)

Loom runs four tiers in 2026. Headline numbers on annual billing:

enterprise procurement teams data puts negotiated discounts at 15–25% off list for annual commitments and below-list pricing common for buyers in the 20–50 creator range. SSO and SCIM stay locked to Enterprise — Business and Business + AI do not include SAML 2.0.

An exclusive founder rate via SaaSTweaks takes the first month off Business or Business + AI for qualifying startups. A 10-creator Business + AI team saves roughly $200 in month one before the standard annual rate kicks in.

Loom AI: titles, summaries, action items, chapters

Loom AI is the reason most teams move from Starter to a paid tier in 2026. The Loom AI bundle includes auto titles drawn from the transcript, auto summaries written into the description, auto chapters segmented by topic, action item extraction, and filler-word and silence trimming across 50-plus languages (support.atlassian.com/loom).

The mini-table below shows what unlocks at each AI-eligible tier:

One caveat: AI features only apply to videos recorded after the AI plan is purchased, and the Android app does not yet support AI summaries (support.atlassian.com/loom).

Loom vs Vidyard vs Tella vs Zight

Four async video tools, four buyers. Headline pricing and the buyer each is built for:

Vidyard owns sales video email at the high end (vidyard.com/loom-vs-vidyard). Tella beats Loom on cinematic, brand-facing video walkthroughs (tella.com). Zight consolidates screenshot, GIF, and video into one tool (zight.com).

"Loom is still the fastest way to drop a 60-second walkthrough into a Jira ticket. The Atlassian integration alone keeps us renewing." — G2 verified team admin, 2026

See Loom AI in action

Where Loom isn't quite right

Loom is not a fit for every team. Recurring complaint themes from G2 and Trustpilot in 2026:

• Free plan ceiling — 25 videos at 5 minutes burns out within a week for active users.
• Recording bugs — "Recording Issues" is the top con on G2 with 147 mentions.
• Login friction — Trustpilot reviewers in February 2026 cite multi-factor email codes that fail to arrive (trustpilot.com/review/loom.com).
• Editing is shallow — Tella and Zight beat Loom on layouts, camera frames, and brand-ready output.
• SSO paywall — SAML and SCIM stay Enterprise-only; mid-market teams pay a steep step-up.
• Migration overhang — Legacy Loom Enterprise workspaces still cannot join Atlassian Loom workspaces until mid-2026.

"Loom for Jira finally made bug reports usable for the dev team. Console logs auto-attached saved us hours every sprint." — Reddit thread, 2026

Solo founder to team-wide async video

Loom scales cleanly across three buyer profiles, each with a different sweet spot:

• Solo founder — Starter free is enough for two or three customer demos a month. Beyond that the 5-minute cap bites.
• Five-person startup — Business at $12.50/creator/month covers product walkthroughs, async standups, and bug reports without AI.
• Twenty-person remote team — Business + AI at $20/creator/month is the line where auto summaries and action items pay back the price.
• Atlassian-heavy org — Enterprise plus Loom for Jira is where the post-acquisition value compounds.

The async video messaging use case is unchanged: replace the 30-minute meeting with a 3-minute video walkthrough. Loom AI now turns that video into a written summary, a Jira ticket, and a Confluence page automatically.

SaaSTweaks verdict

Loom in 2026 is a buy for any team already on Jira or Confluence, a buy for remote teams that want video transcription and AI summaries, and a watch closely for shops with strict SSO needs that would rather not jump to Enterprise pricing.

The Atlassian acquisition is a net positive on product depth and a net negative on billing simplicity. The G2 score and the Loom AI roadmap argue for staying. The exclusive founder rate via SaaSTweaks softens the entry on Business and Business + AI for new teams.