Google Ads New Advertiser Promotion
SaaS Startup Programs
$1,500 in credits
Google Ads offers new advertisers a selection of promotional offers to jumpstart their first campaign with free ad credits tailored to their initial spend.
Who qualifies
Every condition below is taken from the vendor’s own published criteria. Read them before you spend an afternoon on the application.
Partner referral needed
There is no self-serve application. You need a referral from an approved VC, accelerator or incubator — start with your lead investor’s portfolio-benefits page.
Startups
The programme is aimed at startups. Vendors read this loosely, but expect to describe the company and what you are building on the application.
Google Ads offers new advertisers a selection of promotional offers to jumpstart their first campaign with free ad credits tailored to their initial spend.
About Google Ads New Advertiser Promotion
Quick answer
Google Ads offers new advertisers a selection of promotional offers to jumpstart their first campaign with free ad credits tailored to their initial spend.
Google Ads is Google's performance-marketing platform for search, display, video, and shopping campaigns. The New Advertiser Promotion gives startups free ad credits to offset their first campaign spend, with tiers ranging from $500 to $1,500 depending on account region and initial spend level.
Google Ads New Advertiser Promotion at a glance
Google Ads is Google's performance-marketing platform for search, display, video, and shopping campaigns. The New Advertiser Promotion gives startups free ad credits to offset their first campaign spend, with tiers ranging from $500 to $1,500 depending on account region and initial spend level.
- $500–$1,500Free ad credit range
- 60 daysSpend window to qualify
- 35 daysTime to credit posting after qualification
- 60 daysCredit expiration window after issuance
The Google Ads New Advertiser Promotion offer explained
Google Ads credits are account funds applied 1:1 against ad spend—every $1 of qualifying spend reduces your bill by $1 of credit. You must spend the threshold amount within the first 60 days; credits then appear 35 days later and must be used within 60 days or they expire. Regional variations exist; some accounts qualify for up to $1,500, while others receive $500 or $750.
Heads up: credit programs change their terms and caps regularly — confirm the current offer on the application page before you plan around it.
Apply to Google Ads New Advertiser PromotionHow Google Ads New Advertiser Promotion compares
Here's how Google Ads New Advertiser Promotion stacks up against other discounted SaaS access in the same category:
| Program | Headline offer | Category |
|---|---|---|
| Google Ads New Advertiser Promotion | $1,500 in credits | This page |
| Make Startup Program | $1,000 in credits | SaaS Startup Programs |
| MATLAB and Simulink for Startups Program | $3,650 in credits | SaaS Startup Programs |
| Memberstack Discount Programs – Memberstack 2.0 | Up to 100% off | SaaS Startup Programs |
Who should apply — and who shouldn't
Apply if
- You're launching a new product or service and need immediate customer acquisition channels.
- You want to test Google Ads performance before committing your own budget.
- Your startup has a clear conversion funnel and can measure ROI quickly.
- You can commit to spending $500–$1,500 within 60 days to unlock and use the credits.
Skip if
- Your product/service violates Google Ads policies (adult content, financial services, pharmaceuticals, etc.).
- You don't have a clear customer acquisition strategy or conversion tracking in place.
- You're risk-averse about spending $500+ upfront to qualify for credits.
More SaaS Startup Programs
If Google Ads New Advertiser Promotion isn't the right fit, compare it against Make Startup Program, MATLAB and Simulink for Startups Program, Memberstack Discount Programs – Memberstack 2.0, Mergify Startup Program — or browse the full SaaS Startup Programs category.
What the credit covers
- Automatic credit issuance—no manual application
- Works across Search, Display, Shopping, Video, and App campaigns
- Up to $1,500 in free ad spend (regional variation)
- No long-term contract or exclusivity requirement
- Real-time campaign performance tracking and ROI measurement
- Full access to Google Ads targeting, bidding, and optimization tools
- Conversion tracking and audience building included
- Credits post within 35 days of qualifying spend
- Tight 60-day expiry window encourages fast iteration
- Ideal for A/B testing messaging, audiences, and landing pages
Programme tracks
What Google Ads New Advertiser Promotion publishes for each stage — confirm on the application, since credit programmes are re-cut more often than list pricing.
| Track | Value | Who it is for | What it includes |
|---|---|---|---|
| Standard Tier | $500 | One-time credit | New Google Ads account required · Spend $500+ within 60 days to qualify · Credits post 35 days after qualification · Valid for 60 days after posting |
| Mid Tier | $750 | One-time credit | New Google Ads account required · Spend $750+ within 60 days to qualify · Credits post 35 days after qualification · Valid for 60 days after posting |
| Premium Tier (Regional) | $1,500 | One-time credit | New Google Ads account required · Available in select regions only · Spend threshold varies by region · Credits post 35 days after qualification · Valid for 60 days after posting |
How to apply
5 steps. The last one is the part most people skip.
- 1
Get the referral before anything else
Google Ads New Advertiser Promotion has no self-serve application for this programme. Ask your lead investor, accelerator or incubator for their partner link — most Tier 1 funds keep a portfolio-benefits page listing exactly this. Without it the rest of the process is closed to you.
- 2
Open Google Ads New Advertiser Promotion through the link on this page
It carries our referral tag. The terms you get are identical either way, and it never changes what this page says about the programme.
- 3
Have the eligibility evidence ready
Applications are checked against 2 conditions — partner referral needed, startups. Incorporation date, cap table and a one-line description of what you are building cover most of it.
- 4
Size the migration against the 2 months window
Credits start burning from activation, not from when you get round to using them. Work out what you will genuinely consume in that window before you move production workloads across.
- 5
Know the rate you land on when it runs out
Google Ads offers new advertisers a selection of promotional offers to jumpstart their first campaign with free ad credits tailored to their initial spend.
Where this programme wins and loses
What works
- No application or sponsor needed Credits are automatic for new accounts; no waiting for approval or vendor lock-in.
- Covers multiple ad channels Credits work across Search, Display, Shopping, Video, and App campaigns—not restricted to one format.
- Immediate ROI measurement You can test your messaging, audience targeting, and conversion funnel with real spend before using your own budget.
- No strings attached Credits don't require a contract, long-term commitment, or exclusivity clause.
- Regional flexibility Some regions offer up to $1,500, providing meaningful runway for early-stage testing.
- Fast credit posting Credits appear within 35 days, allowing you to see the benefit within the campaign window.
What doesn't
- Tight expiry window Credits expire 60 days after posting; if you don't spend them, they're forfeited. This creates pressure to deploy fast or lose value.
- Upfront spend required You must spend $500–$1,500 out-of-pocket first to qualify; credits are a reimbursement, not a free pass.
- Regional variation and uncertainty Not all accounts receive the same tier; some get $500, others $1,500. No way to predict your tier in advance.
The bottom line
This is a zero-friction, automatic promotion with no hidden gates or sponsor requirements. For any startup planning to test paid search or display ads, the credits effectively reduce your first-campaign cost by 50–100%, making it a rational first step into Google Ads.
Google Ads New Advertiser Promotion FAQ
The questions we actually get asked about this programme.
Ask us something elseAny startup creating a brand-new Google Ads account with complete billing setup and no prior ad history. Account must comply with Google Ads policies.
Credits expire 60 days after they post to your account. They post 35 days after you meet the qualifying spend threshold, giving you a ~95-day total window from account creation.
No. This is an automatic promotion; no sponsor, referral code, or application is required.
Once credits are exhausted or expire, you pay out-of-pocket for all subsequent ad spend at Google Ads' standard rates.
Google Ads credits are separate from Google for Startups or other programs. You may be eligible for multiple programs, but terms vary; check with Google support.
There is no approval process. Credits are automatic once you meet the spend threshold. Posting takes 35 days after qualification.
