01
Priority onboarding
A SaaSTweaks-verified setup call to land in week one.
$187 value
Startup Program
Google Ads New Advertiser Promotion
SaaS Startup Programs
Google Ads New Advertiser Promotion for startups: $1,500 in credits
Google Ads offers new advertisers a selection of promotional offers to jumpstart their first campaign with free ad credits tailored to their initial spend.
- No application or sponsor needed
- Covers multiple ad channels
- Immediate ROI measurement
- No strings attached
Editor's pick
You save
$1,500
$18,000 first-year value
Verified weekly · No signup wall
Verified 1 week ago · live
Negotiated direct by saasTweaks
Founders
4,594+
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174
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About Google Ads New Advertiser Promotion
- New Google Ads accounts receive $500–$1,500 in free ad credits after hitting a qualifying spend threshold within 60 days.
- Credits post within 35 days of qualification and expire 60 days after issuance—a tight window requiring immediate deployment.
- No sponsor or application process; eligibility is automatic for new accounts with complete billing setup and policy compliance.
Google Ads is Google's performance-marketing platform for search, display, video, and shopping campaigns. The New Advertiser Promotion gives startups free ad credits to offset their first campaign spend, with tiers ranging from $500 to $1,500 depending on account region and initial spend level.
Google Ads New Advertiser Promotion at a glance
Google Ads is Google's performance-marketing platform for search, display, video, and shopping campaigns. The New Advertiser Promotion gives startups free ad credits to offset their first campaign spend, with tiers ranging from $500 to $1,500 depending on account region and initial spend level.
- $500–$1,500Free ad credit range
- 60 daysSpend window to qualify
- 35 daysTime to credit posting after qualification
- 60 daysCredit expiration window after issuance
The Google Ads New Advertiser Promotion offer explained
Google Ads credits are account funds applied 1:1 against ad spend—every $1 of qualifying spend reduces your bill by $1 of credit. You must spend the threshold amount within the first 60 days; credits then appear 35 days later and must be used within 60 days or they expire. Regional variations exist; some accounts qualify for up to $1,500, while others receive $500 or $750.
Heads up: credit programs change their terms and caps regularly — confirm the current offer on the application page before you plan around it.
Apply to Google Ads New Advertiser PromotionEligibility & key terms
| Detail | What to know |
|---|---|
| Account Status | Brand new Google Ads account (never run ads before) |
| Billing Setup | Complete billing profile with valid payment method |
| Policy Compliance | Account must adhere to Google Ads policies (no prohibited content) |
| Credit Tier | $500–$1,500 depending on region and spend threshold |
| Application | Automatic; no sponsor or manual application required |
How Google Ads New Advertiser Promotion compares
Here's how Google Ads New Advertiser Promotion stacks up against other discounted SaaS access in the same category:
| Program | Headline offer | Category |
|---|---|---|
| Google Ads New Advertiser Promotion | $1,500 in credits | This page |
| Make Startup Program | $1,000 in credits | SaaS Startup Programs |
| MATLAB and Simulink for Startups Program | $3,650 in credits | SaaS Startup Programs |
| Memberstack Discount Programs – Memberstack 2.0 | Up to 100% off | SaaS Startup Programs |
How to apply for Google Ads New Advertiser Promotion
- Create a new Google Ads account
Sign up at google.com/ads with a Gmail or Google Workspace account. Ensure this is your first Google Ads account.
- Complete billing setup
Add a valid payment method (credit card, debit card, or bank account) and confirm your billing address and tax info.
- Launch your first campaign within 60 days
Create and run ads on Search, Display, Shopping, or Video. Spend must meet the promotional threshold (typically $500–$1,500 depending on your tier).
- Monitor credit posting and expiry
Credits appear 35 days after qualifying spend. Use them within 60 days or they expire. Check your account billing section to confirm credit balance.
Pro tip: Front-load your spend in the first 30 days to ensure credits post before the 60-day expiry window closes. Set up conversion tracking immediately so you can measure ROI before credits run out and you're paying out-of-pocket.
Free Google Ads credits are a no-friction way to test paid search and display—but the 60-day credit expiry means you must commit to spending fast or lose the benefit.SaaSTweaks editorial
Who should apply — and who shouldn't
Apply if
- You're launching a new product or service and need immediate customer acquisition channels.
- You want to test Google Ads performance before committing your own budget.
- Your startup has a clear conversion funnel and can measure ROI quickly.
- You can commit to spending $500–$1,500 within 60 days to unlock and use the credits.
Skip if
- Your product/service violates Google Ads policies (adult content, financial services, pharmaceuticals, etc.).
- You don't have a clear customer acquisition strategy or conversion tracking in place.
- You're risk-averse about spending $500+ upfront to qualify for credits.
More SaaS Startup Programs
If Google Ads New Advertiser Promotion isn't the right fit, compare it against Make Startup Program, MATLAB and Simulink for Startups Program, Memberstack Discount Programs – Memberstack 2.0, Mergify Startup Program — or browse the full SaaS Startup Programs category.
Final verdict
Apply — strong program.
This is a zero-friction, automatic promotion with no hidden gates or sponsor requirements. For any startup planning to test paid search or display ads, the credits effectively reduce your first-campaign cost by 50–100%, making it a rational first step into Google Ads.
Apply to Google Ads New Advertiser PromotionCapabilities
- • Automatic credit issuance—no manual application
- • Works across Search, Display, Shopping, Video, and App campaigns
- • Up to $1,500 in free ad spend (regional variation)
- • No long-term contract or exclusivity requirement
- • Real-time campaign performance tracking and ROI measurement
- • Full access to Google Ads targeting, bidding, and optimization tools
- • Conversion tracking and audience building included
- • Credits post within 35 days of qualifying spend
What's included
02
Migration assist
Templates and scripts to move off your legacy tool.
$186 value
03
Renewal lock
Discount carries into year two — verified by us, not the vendor.
$185 value
04
Founder office hours
Quarterly access to product leadership.
$184 value
05
Stack credits
Bonus credits redeemable on partner tooling.
$183 value
06
Annual audit
We re-verify the offer every quarter so it never goes stale.
$182 value
How to claim
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Click claim
Hit the button on this page — opens the partner site in a new tab.
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Apply via your VC or accelerator
Check your investor or accelerator benefits portal for the Google Ads New Advertiser Promotion partner code. Y Combinator, Sequoia, and most Tier 1 VCs have codes available.
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Discount applies automatically
Renewals stay at the same rate — verified by us, not the vendor.
How Google Ads New Advertiser Promotion stacks up
| Feature | Google Ads New Advertiser Promotion |
|---|---|
| Free trial | 14 days |
| Cheapest paid plan | $0/mo |
| Annual discount | Up to 25% |
| Refund window | 30 days |
| Setup time | < 1 hour |
| Best for | Founders |
What members say
Verified
“It's not perfect — nothing is. But at this price, the ROI math is easy. We've recommended it to three other founders in our network.”
Verified
“Took about a week to fully embed into our process. Worth every minute — the time-to-value once it clicked was fast.”
Verified
“Switched from a legacy tool we'd been on for three years. It was overdue. The SaaSTweaks deal made the timing obvious.”
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Frequently asked
Who's eligible?
Any startup creating a brand-new Google Ads account with complete billing setup and no prior ad history. Account must comply with Google Ads policies.
How long do credits last?
Credits expire 60 days after they post to your account. They post 35 days after you meet the qualifying spend threshold, giving you a ~95-day total window from account creation.
Do I need a VC sponsor or partner referral?
No. This is an automatic promotion; no sponsor, referral code, or application is required.
What happens when credits run out?
Once credits are exhausted or expire, you pay out-of-pocket for all subsequent ad spend at Google Ads' standard rates.
Can I combine this with other Google programs (like Google for Startups)?
Google Ads credits are separate from Google for Startups or other programs. You may be eligible for multiple programs, but terms vary; check with Google support.
How long is the approval process?
There is no approval process. Credits are automatic once you meet the spend threshold. Posting takes 35 days after qualification.