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Cake Equity

Legal & Formation
4.3
Verified Editor's pick LEGAL & FORMATION

Cake Equity deal: Exclusive Cake Equity access

Cap table management built for founders and finance teams

  • Founded in Australia — strong ESOP compliance for APAC jurisdictions (AUS, NZ, SG)
  • Guided setup wizard makes first cap table setup accessible for non-financial founders
  • Employee self-service portal for vesting tracking without bothering finance team
  • Equity scenario modelling for exit planning and fundraising
Editor's pick
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Verified 2 weeks ago · live Negotiated direct by saasTweaks
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Claim Cake Equity deal

About Cake Equity

Cake Equity, in 30 seconds

Cake Equity is a cap-table and equity management platform aimed at founders who would rather not manage SAFEs, options and rounds in a spreadsheet. We picked it because the platform handles the messy parts — share class versioning, employee equity grants with vesting schedules, board-ready capitalisation reports and 409A or independent valuations — across multiple jurisdictions, including Australia, the UK and the US. The trade-off is that Cake competes directly with Carta, Pulley and Ledgy, and the right pick depends heavily on where you incorporate and where your investors expect documentation.

How it works

You set up the company entity, add stakeholders (founders, investors, employees) and import or build the cap table. From there, Cake handles share issuances, SAFE and convertible-note conversions, secondary transactions and option grants with vesting curves. Employee equity flows have a portal so team members can see their grants, vesting progress, exercise windows and tax implications without bothering finance.

For governance, Cake generates board consents, share certificates, ESOP agreements and statutory filings (where supported). Independent valuation reports — 409A in the US, equivalent fair-value assessments in other markets — are bundled or available as add-ons. Round-modelling tools simulate dilution scenarios across SAFE and priced rounds, useful for term-sheet decisions.

Pricing reality

Cake offers a free starter plan suitable for very small cap tables (founders pre-investment), with paid tiers escalating by stakeholder count and feature need. The growth tier sits around $99 per month and unlocks ESOPs, secondary transactions and reporting. Higher tiers add multi-entity support, advanced governance and bundled valuations. Independent valuation reports are typically priced separately as one-offs.

The honest cost watch: pricing scales with stakeholders and entities. A multi-jurisdiction startup running parent and subsidiary companies pays meaningfully more than a single-entity SaaS. Get a quote in writing before assuming the headline number applies.

How it compares

ToolStrengthStarter priceBest for
Cake EquityMulti-jurisdiction supportFree / from $99/moAU, UK, US founders
CartaUS incumbent, deep VC networkFrom $0 / quotedUS-incorporated startups
PulleyModern UX, AI featuresFree / from $99/moYC-style early stage
LedgyEuropean strongholdQuotedEU-incorporated companies

Buy if / skip if

Buy if you

  • Are an AU, UK or US-incorporated startup with employees on equity and investors expecting clean reporting.
  • Want a bundled experience covering cap table, ESOPs and valuation in one tool.
  • Have outgrown a Google Sheet and need an audit-friendly source of truth before the next round.

Skip if you

  • Are a US-only Delaware C-corp where Carta has the deepest investor network and integrations.
  • Are EU-incorporated where Ledgy's tax and statutory coverage is more complete.
  • Are pre-seed with a handful of stakeholders — a spreadsheet is honestly fine until your first round.

Verified deal

Start with the Cake Equity free plan

The free starter is enough to set up the entity and core cap table. Upgrade when you grant employee options or take in SAFEs and need clean automation.

See the Cake Equity offer

Capabilities

  • Centralizes cap table data with version control
  • Automates option grant workflows and vesting schedules
  • Shareholder-friendly equity statements and reporting
  • API and integration support for custom workflows
  • SaaSTweaks-verified affiliate deal
  • Vendor-direct activation flow
  • Editorial pros + cons review
  • Tracked savings claim with refresh date

What's included

01

Track equity through multiple funding rounds

Early founders use Cake Equity to maintain cap table accuracy as they raise pre-seed, seed, and Series A rounds. The platform auto-calculates dilution and generates cap table exhibits for investor term sheets, eliminating manual reconciliation errors that derail due diligence.

$335 value
02

Audit-ready equity records for exits and fundraising

Finance teams rely on Cake Equity to produce timestamped, immutable cap table records for M&A or IPO processes. The platform generates compliance reports and integrates with accounting systems, reducing the prep work required for external auditors.

$336 value
03

Streamline option grants and employee equity communication

HR teams use Cake Equity to automate offer letter generation, set vesting schedules, and let employees view their equity via self-service portal. This removes bottlenecks in hiring cycles and reduces support tickets about option details.

$337 value
04

Founder office hours

Quarterly access to product leadership.

$193 value
05

Stack credits

Bonus credits redeemable on partner tooling.

$194 value
06

Annual audit

We re-verify the offer every quarter so it never goes stale.

$195 value

How to claim

  1. Click claim

    Hit the button on this page — opens the partner site in a new tab.

  2. Apply via your VC or accelerator

    Check your investor or accelerator benefits portal for the Cake Equity partner code. Y Combinator, Sequoia, and most Tier 1 VCs have codes available.

  3. Discount applies automatically

    Renewals stay at the same rate — verified by us, not the vendor.

How Cake Equity stacks up

How Cake Equity compares to alternatives across pricing and features
Feature Cake Equity
Free trial 14 days
Cheapest paid plan $0/mo
Annual discount Up to 25%
Refund window 30 days
Setup time < 1 hour
Best for Founders

What members say

“Free tier is perfect for first-time founders figuring out equity”
Chris Newton
Startup Founder
“Employee self-service portal removes finance bottleneck”
Michelle Tan
CFO
“Best cap table tool for Australian startups doing ESOP”
James Cooper
Founder

Frequently asked

Is Cake Equity really free?
Yes — there is a free starter plan suitable for very small cap tables (founders pre-investment). Paid tiers unlock ESOPs, more stakeholders and reporting.
Does Cake support 409A valuations?
Yes. For US-incorporated companies, Cake offers 409A valuation reports as bundled or add-on services. Equivalent fair-value reports are available in AU and UK markets.
Can I migrate from a spreadsheet?
Yes. The onboarding flow imports an existing cap table from Excel or CSV, with manual review for share classes, vesting and SAFE terms.
How does Cake compare with Carta?
Carta is the US incumbent with the deepest VC integrations. Cake covers more jurisdictions and is typically cheaper at growth-stage. The right choice usually mirrors where you incorporate.
Does Cake handle SAFEs and convertible notes?
Yes. SAFEs and convertibles are first-class instruments in the platform, with conversion modelling at priced rounds and audit-friendly records.
What about employee equity portals?
Each grantee gets a portal showing their grant, vesting progress, exercise windows and tax notes — which removes a lot of email back-and-forth from finance.