Auth0 Startup Program
SaaS Startup Programs
$9,000 in credits
Provides a robust one-year free access to the B2B Professional Plan with advanced security measures and extensive integrations, enabling eligible startups to bu
Who qualifies
Every condition below is taken from the vendor’s own published criteria. Read them before you spend an afternoon on the application.
Raised under $50M
Total funding must be below $50M at the time you apply. Vendors verify this against public funding records, so an unannounced round usually still counts.
Startups
The programme is aimed at startups. Vendors read this loosely, but expect to describe the company and what you are building on the application.
Provides a robust one-year free access to the B2B Professional Plan with advanced security measures and extensive integrations, enabling eligible startups to build enterprise-grade authentication systems without upfront costs.
About Auth0 Startup Program
Quick answer
Provides a robust one-year free access to the B2B Professional Plan with advanced security measures and extensive integrations, enabling eligible startups to bu
Auth0 is a cloud identity platform handling authentication, authorization, and user management for web, mobile, and legacy apps. The Startup Program grants eligible early-stage companies full access to the B2B Professional Plan for one year, including enterprise security features (MFA, breached password detection) and 50+ third-party integrations, eliminating the need to build or pay for authentication infrastructure during critical growth phases.
Auth0 Startup Program at a glance
Auth0 is a cloud identity platform handling authentication, authorization, and user management for web, mobile, and legacy apps. The Startup Program grants eligible early-stage companies full access to the B2B Professional Plan for one year, including enterprise security features (MFA, breached password detection) and 50+ third-party integrations, eliminating the need to build or pay for authentication infrastructure during critical growth phases.
- $9,000Estimated annual credit value
- 100,000Monthly active users included
- 12 monthsProgram duration
- 50+Pre-built integrations available
The Auth0 Startup Program offer explained
Auth0 provides full access to its B2B Professional Plan at no cost for 12 consecutive months. This tier normally carries a subscription fee; the program eliminates that cost entirely during your startup's first year. After 12 months, your account automatically downgrades to Auth0's free tier (limited to 7,500 monthly active users and basic features), unless you choose to convert to a paid plan.
Heads up: credit programs change their terms and caps regularly — confirm the current offer on the application page before you plan around it.
Apply to Auth0 Startup ProgramHow Auth0 Startup Program compares
Here's how Auth0 Startup Program stacks up against other discounted SaaS access in the same category:
| Program | Headline offer | Category |
|---|---|---|
| Auth0 Startup Program | $9,000 in credits | This page |
| HubSpot for Startups | 90% off year 1, then 50% year 2 | SaaS Startup Programs |
| Intercom Early Stage | 93% off year 1 -- deepest startup discount in SaaS | SaaS Startup Programs |
| Zendesk for Startups | 6 months free Zendesk Suite Growth | SaaS Startup Programs |
Who should apply — and who shouldn't
Apply if
- Your product requires robust user authentication, MFA, or social login—Auth0 handles this out-of-the-box, saving 2–4 months of engineering time.
- You're building B2B SaaS, a marketplace, or fintech where security and compliance are table stakes; the Professional Plan includes audit logs and advanced security features.
- You want to avoid vendor lock-in: Auth0 uses standard protocols (OAuth 2.0, OpenID Connect), so migrating away is feasible if needed.
- You're pre-Series B and need to preserve cash for product development, sales, and hiring rather than infrastructure.
Skip if
- Your product has minimal authentication needs (e.g., simple API key or single-user); Auth0's free tier or a lightweight alternative (e.g., Supabase, Firebase) may suffice.
- You're already committed to a competing identity platform (Okta, AWS Cognito, Azure AD) or have built custom auth; switching costs outweigh the 12-month credit.
- You expect to exceed 100K monthly active users within 6 months; you'll hit the plan ceiling and need to upgrade mid-program, negating much of the savings.
More SaaS Startup Programs
If Auth0 Startup Program isn't the right fit, compare it against HubSpot for Startups, Intercom Early Stage, Zendesk for Startups, Vercel for Startups — or browse the full SaaS Startup Programs category.
What the credit covers
- 100,000 monthly active users
- Enterprise multi-factor authentication (MFA)
- Breached password detection
- 50+ pre-built integrations (Slack, Salesforce, GitHub, AWS, etc.)
- Pre-built login flows and customizable UI
- OAuth 2.0 and OpenID Connect support
- Audit logs and compliance reporting
- Priority email support
- Social login (Google, GitHub, Facebook, etc.)
- Role-based access control (RBAC)
Programme tracks
What Auth0 Startup Program publishes for each stage — confirm on the application, since credit programmes are re-cut more often than list pricing.
| Track | Value | Who it is for | What it includes |
|---|---|---|---|
| Startup Program (12 months) | $0 | 12 months, then downgrade to free | 100,000 monthly active users · Enterprise MFA · Breached password detection · 50+ integrations · Priority email support · Audit logs · Custom branding |
| Free Tier (post-program) | $0 | Ongoing | 7,500 monthly active users · Basic authentication · Social login · Limited integrations · Community support |
| Professional Plan (standard pricing, post-program) | Variable | Monthly or annual | Up to 1M monthly active users · Enterprise MFA · Breached password detection · 50+ integrations · Priority support · Advanced analytics · Custom rules and hooks |
How to apply
4 steps. The last one is the part most people skip.
- 1
Open Auth0 Startup Program through the link on this page
It carries our referral tag. The terms you get are identical either way, and it never changes what this page says about the programme.
- 2
Have the eligibility evidence ready
Applications are checked against 2 conditions — raised under $50m, startups. Incorporation date, cap table and a one-line description of what you are building cover most of it.
- 3
Size the migration against the 12 months window
Credits start burning from activation, not from when you get round to using them. Work out what you will genuinely consume in that window before you move production workloads across.
- 4
Know the rate you land on when it runs out
Provides a robust one-year free access to the B2B Professional Plan with advanced security measures and extensive integrations, enabling eligible startups to build enterprise-grade authentication systems without upfront costs.
Where this programme wins and loses
What works
- Significant cost savings ~$9K in annual credits eliminates a major infrastructure expense during critical growth phases.
- Enterprise-grade security out-of-the-box MFA, breached password detection, and audit logs reduce compliance and security engineering burden.
- 50+ pre-built integrations Connect to Slack, Salesforce, GitHub, AWS, and other tools without custom code; accelerates time-to-market.
- No vendor lock-in Auth0 uses open standards (OAuth 2.0, OIDC); migrating to a competitor is technically feasible, though operationally costly.
- Priority email support Faster response times than free tier; helpful during critical onboarding and troubleshooting.
- Transparent downgrade path After 12 months, you drop to free tier (7.5K MAU) with no surprise billing or forced conversion.
What doesn't
- 100K MAU ceiling If you scale aggressively and exceed this within 12 months, you'll need to upgrade mid-program, reducing net savings.
- 12-month credit is non-renewable After the program ends, you must pay standard pricing or downgrade to free tier; no grace period or extension.
- Eligibility bar may exclude some bootstrapped startups Auth0 prioritizes funded companies; bootstrapped or pre-revenue startups face higher rejection risk, though case-by-case review is possible.
The bottom line
Auth0's Startup Program is a high-value, low-friction offer for early-stage companies that need enterprise authentication. The 12-month free tier removes a material cost barrier, integrations are mature, and there's no forced vendor lock-in. Eligibility is reasonably broad (pre-Series B, no VC sponsor required), and downgrade to free tier is transparent.
Auth0 Startup Program FAQ
The questions we actually get asked about this programme.
Ask us something elseEarly-stage startups (typically seed through Series A) with recent institutional funding. Bootstrapped companies are evaluated case-by-case. You must be building a product, not reselling Auth0.
12 months from activation. The credit is non-renewable; after 12 months, your account downgrades to Auth0's free tier unless you convert to a paid plan.
No. Auth0's Startup Program accepts direct applications. No sponsor or referral code is required, though having a pitch deck or funding announcement helps approval odds.
Your account automatically downgrades to Auth0's free tier, which includes up to 7,500 monthly active users and basic features (no MFA, limited integrations). You can upgrade to a paid plan at any time.
Typically no. The Startup Program is a standalone offer. Combining with other discounts or credits is not standard; contact Auth0 sales to confirm for your specific situation.
Usually 5–10 business days. You'll receive an email confirmation with activation instructions. Rejection is possible if you don't meet eligibility criteria; no detailed feedback is guaranteed.
