Apptimize
Analytics Verified May 2026
Apptimize, an Airship company, is a mobile-first A/B testing and feature-flag platform that lets product teams experiment and roll out changes across apps, web, and OTT.
- Mobile-first experimentation
- Tests plus feature flags together
- No-code visual editor
- Cross-platform coverage
How Apptimize scored 46/100
6 weighted criteria, each scored out of 10 and published with its reasoning. Featured placements never move a score.
Deal Strength
3.0 /10This is partner access rather than a verified price cut. Following the link gets you to Apptimize, but it does not lower what you pay, and no coupon or published saving comes with it.
Value for Money
5.0 /10Apptimize publishes no tiers at all: pricing is 'Contact sales' only. The standalone product is no longer sold, so any quote you get covers the enterprise successor (Split/Harness), priced like an enterprise platform rather than a self-serve tool.
Capability
8.0 /10Native mobile SDKs, a visual editor, feature flags and instant updates made this a genuinely excellent mobile experimentation tool, with mobile A/B testing and feature flagging its deepest areas. For mobile-first teams there are few obvious gaps.
Time to Value
3.0 /10The product is no longer sold on its own, so you start by evaluating the enterprise successor (Split/Harness) — a sales conversation first, then an implementation. Expect weeks before anything is running, not an afternoon.
Trust & Reliability
5.0 /10Apptimize was acquired by Split.io in 2020 and then by Harness in 2022, and well-known brands ran on it. It publishes no uptime SLA and there is no recent review consensus to check, so treat the track record as historical.
Flexibility & Exit
3.0 /10Pricing is contact-sales only, which in practice means annual enterprise contracts. Neither cancellation nor data-export terms are published for the successor platform, so assume a year-long commitment and ask how you get your experiment data out.
About Apptimize
Quick answer
Apptimize is a mobile-focused experimentation and feature-management platform, now part of Airship. It does A/B testing, feature flags, and phased rollouts for native iOS and Android apps, plus web and OTT, so product teams can test changes and release features safely without shipping a new app version each time. Pricing is custom-quoted with a free tier available.
What is Apptimize?
Apptimize is an experimentation and feature-release platform built first and foremost for mobile apps. It lets product and growth teams run A/B and multivariate tests, manage feature flags, and roll out features gradually to control risk, all without forcing a new app-store submission for every change. Coverage extends beyond native iOS and Android to web and OTT (connected-TV) experiences, so teams can run consistent experiments across the channels where their users actually are.
Airship acquired Apptimize in August 2019 to build an end-to-end mobile customer-experience platform, pairing experimentation with Airship's messaging and engagement tools. That ownership shapes the picture today: Apptimize is strongest as part of the broader Airship stack, and teams that already use Airship for push and in-app messaging get the tightest fit. Standalone buyers should weigh it against experimentation and feature-flag specialists that have continued to invest heavily in those categories.
Key features
Mobile A/B testing
Run A/B and multivariate experiments on native iOS and Android to learn what changes move your key metrics.
Visual editor
Make UI changes without code so marketers and product owners can test variants without an engineering release.
Feature flags
Toggle features on or off and configure dynamic variables instantly to control what users see in production.
Phased rollouts
Release new features gradually to a percentage of users to limit risk and catch issues before full launch.
Cross-platform reach
Experiment across mobile apps, web, and OTT so experiences stay consistent across channels.
Airship integration
Pairs with Airship messaging and engagement for an end-to-end mobile customer-experience workflow.
Apptimize pricing
Apptimize does not publish its pricing. Plans are custom-quoted based on your usage and needs, and the company has historically offered a free tier alongside paid custom plans. Because the product now sits inside Airship, pricing and packaging may be discussed in the context of the wider Airship platform, especially if you also want messaging and engagement features. Request a quote and confirm exactly what is included, along with any free-tier limits, at signup.
Apptimize vs LaunchDarkly vs Optimizely
| Tool | Best for | Pricing | Standout |
|---|---|---|---|
| Apptimize | Mobile experimentation | Custom quote, free tier | Mobile A/B testing plus flags and OTT |
| LaunchDarkly | Feature management at scale | From ~$10/seat/mo and up | Robust, developer-first feature flags |
| Optimizely | Web and product experimentation | Quoted enterprise | Mature, full-stack experimentation |
✓ Use it if you
- Run a mobile-first product on iOS and Android
- Want experiments plus feature flags in one tool
- Need phased rollouts without app-store delays
- Already use or plan to use Airship
✗ Skip it if you
- Are a purely web-based product
- Need best-in-class developer feature flags
- Require fully transparent self-serve pricing
- Want a standalone tool with heavy ongoing investment
Is Apptimize worth it?
Apptimize is a solid mobile experimentation platform with a useful combination of A/B testing, feature flags, and phased rollouts across apps, web, and OTT. It is most compelling for teams already in the Airship ecosystem, where experimentation and engagement come together cleanly. For standalone buyers, the case is less clear-cut: dedicated specialists like LaunchDarkly for feature management or Optimizely for experimentation have continued investing aggressively in their categories. Get a quote, test the free tier, and compare against those rivals before committing, which is why we land on "wait."
What's included
- A/B and multivariate testing for mobile
- Feature flags and instant toggles
- No-code visual editor
- Phased and percentage-based rollouts
- Dynamic variables and programmatic tests
- Web and OTT experimentation
- Analytics and results reporting
- Airship platform integration
Apptimize pricing
Verified May 2026. Vendor's published rates at the time we checked — always confirm at checkout.
| Plan | Price | Term | What you get |
|---|---|---|---|
| Starter | Contact sales | monthly | Up to 1M tracked events/month · Basic feature flags · Single environment · Email support |
| Pro | Contact sales | monthly | Up to 100M tracked events/month · Advanced experimentation · Multiple environments · API access · Priority support |
| Enterprise | Contact sales | annual | Unlimited events · Custom integrations · Dedicated account management · SLA guarantee · On-premise or VPC deployment options |
Getting started
4 steps. The last one is the part most people skip.
- 1
Open Apptimize through the link on this page
It carries our referral tag. The price you pay is identical either way, and it never changes the score on this page.
- 2
Compare the tiers against what you actually use
The pricing table on this page lists what each plan includes. Match it to real usage rather than the tier the vendor highlights.
- 3
Start on the smallest plan that fits
Most vendors let you move up mid-cycle and bill the difference, so starting low costs you nothing but starting high does.
- 4
Check the renewal terms before you commit
Note the renewal date and the rate it reverts to, so the second invoice is not a surprise. Annual plans are usually cheaper per month but harder to exit.
Where Apptimize wins and loses
What works
- Mobile-first experimentation
- Tests plus feature flags together
- No-code visual editor
- Cross-platform coverage
What doesn't
- Opaque pricing
- Best inside Airship
- Strong specialist rivals
The bottom line
Apptimize is a historically capable mobile experimentation platform, but it is no longer a standalone buyable product, directing users to an enterprise successor with opaque pricing and likely longer implementation.
Airship acquired Apptimize in August 2019 to build an end-to-end mobile customer-experience platform, so Apptimize is now an Airship company.
It provides A/B and multivariate testing, feature flags, and phased rollouts for native mobile apps, plus web and OTT, so teams can experiment and release features without app-store delays.
Apptimize does not publish pricing. Paid plans are custom-quoted, and a free tier has historically been available. Confirm packaging and limits at signup.
It can run web experiments, but its core strength is mobile. Purely web-based products may be better served by web-first experimentation tools.
LaunchDarkly for feature management, and Optimizely or Amplitude Experiment for experimentation, are the most common alternatives to evaluate alongside it.
