Test before you ship
Run A/B experiments on iOS and Android to validate UI and flow changes against real engagement and conversion metrics.
Apptimize
Analytics
Verified ANALYTICS
Apptimize deal: Exclusive Apptimize access
Apptimize, an Airship company, is a mobile-first A/B testing and feature-flag platform that lets product teams experiment and roll out changes across apps, web, and OTT.
- Mobile-first experimentation
- Tests plus feature flags together
- No-code visual editor
- Cross-platform coverage
SaaSTweaks Score
46/100Situational★★★★★
Apptimize is a historically capable mobile experimentation platform, but it is no longer a standalone buyable product, directing users to an enterprise successor with opaque pricing and likely longer implementation.
- Deal Strength3.0/10
INPUTS state 'access_only — affiliate/partner access, no verified public discount (CAP dealStrength at 3)' and 'SAVINGS CLAIM: none'.
- Value for Money5.0/10
Pricing is 'Contact sales' with no public tiers; editorial summary indicates the standalone product is no longer sold, successor (Split/Harness) is enterprise-focused, placing it at a typical enterprise category norm.
- Capability8.0/10
Editorial summary describes historically 'excellent mobile experimentation tool' with native mobile SDKs, visual editor, feature flags, instant updates, and depth scores of 9.0 for mobile A/B and 8.5 for feature flagging, indicating broad, few gaps.
- Time to Value3.0/10
Editorial summary notes the product is no longer sold; new buyers must evaluate a successor (Split/Harness), which is an enterprise platform likely requiring sales contact and implementation, suggesting a steep, weeks-to-value process.
- Trust & Reliability5.0/10
Product was acquired by Split.io (2020) and then Harness (2022), used by well-known brands, but no uptime/SLA or recent review consensus data is provided; evidence is thin, scoring conservatively at generally positive.
- Flexibility & Exit3.0/10
Pricing is contact sales only, typical of enterprise tools with annual contracts; editorial summary does not mention cancellation or data export terms for the successor, suggesting likely annual lock-in and awkward export.
Scored 2026-06-06 · How we score →
About Apptimize
Quick answer: Apptimize is a mobile-focused experimentation and feature-management platform, now part of Airship. It does A/B testing, feature flags, and phased rollouts for native iOS and Android apps, plus web and OTT, so product teams can test changes and release features safely without shipping a new app version each time. Pricing is custom-quoted with a free tier available.
- What it is: A mobile-first A/B testing and feature-flag platform for native apps, web, and OTT.
- Best for: Mobile product teams that want to experiment and control feature rollouts without app-store delays.
- Standout: Visual and programmatic testing plus instant feature toggles across iOS, Android, and connected TV.
- Pricing: Custom quote with a free tier; not published publicly. Confirm at signup.
- Rivals: Optimizely, LaunchDarkly, Amplitude Experiment.
What is Apptimize?
Apptimize is an experimentation and feature-release platform built first and foremost for mobile apps. It lets product and growth teams run A/B and multivariate tests, manage feature flags, and roll out features gradually to control risk, all without forcing a new app-store submission for every change. Coverage extends beyond native iOS and Android to web and OTT (connected-TV) experiences, so teams can run consistent experiments across the channels where their users actually are.
Airship acquired Apptimize in August 2019 to build an end-to-end mobile customer-experience platform, pairing experimentation with Airship's messaging and engagement tools. That ownership shapes the picture today: Apptimize is strongest as part of the broader Airship stack, and teams that already use Airship for push and in-app messaging get the tightest fit. Standalone buyers should weigh it against experimentation and feature-flag specialists that have continued to invest heavily in those categories.
Key features
Mobile A/B testing
Run A/B and multivariate experiments on native iOS and Android to learn what changes move your key metrics.
Visual editor
Make UI changes without code so marketers and product owners can test variants without an engineering release.
Feature flags
Toggle features on or off and configure dynamic variables instantly to control what users see in production.
Phased rollouts
Release new features gradually to a percentage of users to limit risk and catch issues before full launch.
Cross-platform reach
Experiment across mobile apps, web, and OTT so experiences stay consistent across channels.
Airship integration
Pairs with Airship messaging and engagement for an end-to-end mobile customer-experience workflow.
Apptimize pricing
Apptimize does not publish its pricing. Plans are custom-quoted based on your usage and needs, and the company has historically offered a free tier alongside paid custom plans. Because the product now sits inside Airship, pricing and packaging may be discussed in the context of the wider Airship platform, especially if you also want messaging and engagement features. Request a quote and confirm exactly what is included, along with any free-tier limits, at signup.
Free
Entry tier available
Custom
Paid plans by quote
iOS+Android
Native app focus
+Web/OTT
Cross-platform reach
Apptimize vs LaunchDarkly vs Optimizely
| Tool | Best for | Pricing | Standout |
|---|---|---|---|
| Apptimize | Mobile experimentation | Custom quote, free tier | Mobile A/B testing plus flags and OTT |
| LaunchDarkly | Feature management at scale | From ~$10/seat/mo and up | Robust, developer-first feature flags |
| Optimizely | Web and product experimentation | Quoted enterprise | Mature, full-stack experimentation |
✓ Use it if you
- Run a mobile-first product on iOS and Android
- Want experiments plus feature flags in one tool
- Need phased rollouts without app-store delays
- Already use or plan to use Airship
✗ Skip it if you
- Are a purely web-based product
- Need best-in-class developer feature flags
- Require fully transparent self-serve pricing
- Want a standalone tool with heavy ongoing investment
Is Apptimize worth it?
Apptimize is a solid mobile experimentation platform with a useful combination of A/B testing, feature flags, and phased rollouts across apps, web, and OTT. It is most compelling for teams already in the Airship ecosystem, where experimentation and engagement come together cleanly. For standalone buyers, the case is less clear-cut: dedicated specialists like LaunchDarkly for feature management or Optimizely for experimentation have continued investing aggressively in their categories. Get a quote, test the free tier, and compare against those rivals before committing, which is why we land on "wait."
Capabilities
- • A/B and multivariate testing for mobile
- • Feature flags and instant toggles
- • No-code visual editor
- • Phased and percentage-based rollouts
- • Dynamic variables and programmatic tests
- • Web and OTT experimentation
- • Analytics and results reporting
- • Airship platform integration
What's included
What SaaSTweaks members actually get with Apptimize.
Roll out features safely
Use feature flags and phased rollouts to release to a small percentage of users first and catch issues before full launch.
Experiment and engage in one stack
Combine Apptimize experimentation with Airship messaging to test and personalize the full mobile customer journey.
How to claim
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Click claim
Hit the button on this page — opens the partner site in a new tab.
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Sign up through the partner link
No code needed — the offer applies automatically when you register through our Apptimize link.
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Offer applies automatically
No surcharge to you — verified by the SaaSTweaks Deal Desk, not the vendor.
Frequently asked
Who owns Apptimize?
Airship acquired Apptimize in August 2019 to build an end-to-end mobile customer-experience platform, so Apptimize is now an Airship company.
What does Apptimize do?
It provides A/B and multivariate testing, feature flags, and phased rollouts for native mobile apps, plus web and OTT, so teams can experiment and release features without app-store delays.
How much does Apptimize cost?
Apptimize does not publish pricing. Paid plans are custom-quoted, and a free tier has historically been available. Confirm packaging and limits at signup.
Is Apptimize good for web-only products?
It can run web experiments, but its core strength is mobile. Purely web-based products may be better served by web-first experimentation tools.
What are the main Apptimize alternatives?
LaunchDarkly for feature management, and Optimizely or Amplitude Experiment for experimentation, are the most common alternatives to evaluate alongside it.
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