Apollo for Startups
SaaS Startup Programs
Up to 50% off
Join Apollo for Startups to access discounted sales intelligence tools, exclusive B2B data, and tailored growth resources designed for emerging companies.
Who qualifies
Every condition below is taken from the vendor’s own published criteria. Read them before you spend an afternoon on the application.
Startups
The programme is aimed at startups. Vendors read this loosely, but expect to describe the company and what you are building on the application.
Join Apollo for Startups to access discounted sales intelligence tools, exclusive B2B data, and tailored growth resources designed for emerging companies.
About Apollo for Startups
Quick answer
Join Apollo for Startups to access discounted sales intelligence tools, exclusive B2B data, and tailored growth resources designed for emerging companies.
Apollo is a B2B sales intelligence and outreach platform offering contact data, email automation, and CRM integrations. Apollo for Startups provides emerging companies with 50% off annual subscriptions, exclusive B2B contact filters, educational resources via Apollo Academy, and a dedicated partnership manager to accelerate early-stage sales and prospecting workflows.
Apollo for Startups at a glance
Apollo is a B2B sales intelligence and outreach platform offering contact data, email automation, and CRM integrations. Apollo for Startups provides emerging companies with 50% off annual subscriptions, exclusive B2B contact filters, educational resources via Apollo Academy, and a dedicated partnership manager to accelerate early-stage sales and prospecting workflows.
- 50%Discount on annual Basic/Professional plans (year 1)
- 210M+B2B contacts with 65+ search filters
- 20Maximum team size for eligibility
- 12 monthsTypical discount validity period
The Apollo for Startups offer explained
Apollo for Startups delivers a 50% discount on annual Basic or Professional plan subscriptions for first-year participants. The discount applies to the full annual commitment; after year one, standard pricing resumes unless renewal terms are negotiated. Eligible startups gain immediate access to Apollo's full platform including contact data, email sequences, and analytics without additional setup fees.
Heads up: credit programs change their terms and caps regularly — confirm the current offer on the application page before you plan around it.
Apply to Apollo for StartupsHow Apollo for Startups compares
Here's how Apollo for Startups stacks up against other discounted SaaS access in the same category:
| Program | Headline offer | Category |
|---|---|---|
| Apollo for Startups | Up to 50% off | This page |
| Vanta for Startups | $1,000 in credits | SaaS Startup Programs |
| Webflow for Startups Program | Up to 100% off | SaaS Startup Programs |
| Zapier 14-Day Free Pro Trial | Up to 100% off | SaaS Startup Programs |
Who should apply — and who shouldn't
Apply if
- You're building a B2B sales or marketing function and need verified contact data at scale (210M+ records).
- Your team is ≤20 people and you want to avoid vendor lock-in risk by testing Apollo before full-price commitment.
- You value hands-on onboarding; a dedicated partnership manager accelerates time-to-first-campaign.
- You plan to run email sequences, lead scoring, and CRM workflows and want integrated automation tools.
Skip if
- Your startup is already an Apollo customer or has used Apollo in the past 12 months (ineligible).
- You have >20 employees; you'll need to negotiate enterprise terms separately.
- You operate primarily in B2C or need consumer contact data; Apollo's strength is B2B business intelligence.
More SaaS Startup Programs
If Apollo for Startups isn't the right fit, compare it against Vanta for Startups, Webflow for Startups Program, Zapier 14-Day Free Pro Trial, Zendesk for Startups Program — or browse the full SaaS Startup Programs category.
What the credit covers
- 210M+ verified B2B contacts with 65+ search filters
- Automated email campaign builder and sequences
- CRM integrations (Salesforce, HubSpot, Pipedrive, etc.)
- Lead scoring and engagement analytics
- Real-time contact verification and data enrichment
- Apollo Academy training and webinar access
- Dedicated partnership manager support
- Bulk outreach and list management tools
- Chrome extension for in-app prospecting
- API access for custom integrations
Programme tracks
What Apollo for Startups publishes for each stage — confirm on the application, since credit programmes are re-cut more often than list pricing.
| Track | Value | Who it is for | What it includes |
|---|---|---|---|
| Basic Plan (Discounted Year 1) | 50% off annual rate | Annual commitment | Up to 10,000 monthly credits · 210M+ B2B contacts · Email automation · Basic CRM integrations · Standard support |
| Professional Plan (Discounted Year 1) | 50% off annual rate | Annual commitment | Up to 50,000 monthly credits · 210M+ B2B contacts with advanced filters · Advanced email automation & sequences · Full CRM integrations · Lead scoring & analytics · Dedicated partnership manager |
| Standard Pricing (Year 2+) | Full annual rate | Annual or monthly | All plan features at standard pricing · Renewal negotiation available · Month-to-month flexibility option |
How to apply
4 steps. The last one is the part most people skip.
- 1
Open Apollo for Startups through the link on this page
It carries our referral tag. The terms you get are identical either way, and it never changes what this page says about the programme.
- 2
Have the eligibility evidence ready
Applications are checked against one condition — startups. Incorporation date, cap table and a one-line description of what you are building cover most of it.
- 3
Size the migration against the 2 months window
Credits start burning from activation, not from when you get round to using them. Work out what you will genuinely consume in that window before you move production workloads across.
- 4
Know the rate you land on when it runs out
Join Apollo for Startups to access discounted sales intelligence tools, exclusive B2B data, and tailored growth resources designed for emerging companies.
Where this programme wins and loses
What works
- Substantial First-Year Savings 50% discount on annual plans translates to meaningful cash preservation for early-stage budgets.
- Massive B2B Contact Database 210M+ verified contacts with 65+ filters enable precise prospecting without manual research.
- Dedicated Partnership Manager Assigned account owner provides onboarding, best practices, and strategic guidance—not self-serve.
- Integrated Automation & CRM Email campaigns, lead scoring, and CRM sync reduce tool sprawl and manual data entry.
- Educational Resources Apollo Academy training and webinars accelerate team ramp and reduce learning curve.
- No Long-Term Lock-In Discount expires after 12 months; you can switch vendors or renegotiate without penalty.
What doesn't
- Discount Expires After Year One Standard pricing resumes in month 13 unless you renegotiate; budget accordingly for sustained use.
- Strict Eligibility Constraints Limited to new customers ≤20 employees; existing Apollo users and larger teams are excluded.
- Data Quality Variability B2B contact accuracy depends on data freshness and industry; some verticals may have stale or incomplete records.
The bottom line
Apollo for Startups is a high-value program for early-stage B2B companies: 50% off a proven platform, dedicated support, and no vendor lock-in beyond 12 months. Eligibility bar is reasonable (≤20 employees, new customer), and the discount covers a full-featured annual plan, making it one of the strongest sales-stack deals for founders assembling their GTM toolkit.
Apollo for Startups FAQ
The questions we actually get asked about this programme.
Ask us something elseNew Apollo customers with ≤20 employees, a valid corporate email, and affiliation with Apollo's partner network or direct application eligibility.
The discount applies to your first 12 months of annual subscription. After year one, you revert to standard pricing unless you negotiate renewal terms with your partnership manager.
No. Apollo for Startups does not require VC backing or investor sponsorship; direct application is available. Partner network referral can accelerate approval.
You'll be notified 60 days before expiry. You can renew at standard pricing, negotiate extended terms with your partnership manager, or cancel without penalty.
Typically no; the 50% program discount is standalone. Confirm with Apollo's partnership team if you have other active promotions or credits.
Most applications are reviewed and approved within 5–10 business days. You'll receive login credentials and onboarding details upon approval.
