Brevo Startup Program
AI Platform Credits
Up to 75% off
Brevo's Startups & VCs Program empowers startups with essential tools and resources to unlock their full growth potential. The program partners with global VC f
Who qualifies
Every condition below is taken from the vendor’s own published criteria. Read them before you spend an afternoon on the application.
Under 5 years old
The company must be less than 5 years old, measured from incorporation rather than launch. Predecessor entities and reincorporations are usually counted from the original date.
Startups
The programme is aimed at startups. Vendors read this loosely, but expect to describe the company and what you are building on the application.
Brevo's Startups & VCs Program empowers startups with essential tools and resources to unlock their full growth potential. The program partners with global VC firms, boutique accelerators, and other startup supporters to drive success for innovative businesses.
About Brevo Startup Program
Quick answer
Brevo's Startups & VCs Program empowers startups with essential tools and resources to unlock their full growth potential. The program partners with global VC f
Brevo is a cloud-based marketing automation and CRM platform offering email, SMS, sales pipeline management, and customer data tools. The Startups & VCs Program provides discounted access to Brevo's full suite, partnering with venture capital firms, accelerators, and startup support organizations to help early-stage teams scale customer acquisition and retention without prohibitive tooling costs.
Brevo Startup Program at a glance
Brevo is a cloud-based marketing automation and CRM platform offering email, SMS, sales pipeline management, and customer data tools. The Startups & VCs Program provides discounted access to Brevo's full suite, partnering with venture capital firms, accelerators, and startup support organizations to help early-stage teams scale customer acquisition and retention without prohibitive tooling costs.
- Up to 75%Maximum discount on suite pricing
- 150+Pre-built integrations available
- GlobalVC and accelerator partner network
- DedicatedPriority support + onboarding included
The Brevo Startup Program offer explained
Brevo's Startups & VCs Program provides tiered discounts (up to 75% off standard pricing) on its full marketing automation, CRM, email, and SMS platform. Discounts apply to monthly or annual subscriptions and include priority onboarding, dedicated support, and API access. The program is designed to reduce customer acquisition cost (CAC) tracking and retention tooling expenses for startups under 5 years old or pre-Series C.
Heads up: credit programs change their terms and caps regularly — confirm the current offer on the application page before you plan around it.
Apply to Brevo Startup ProgramHow Brevo Startup Program compares
Here's how Brevo Startup Program stacks up against other AI/ML platform credits in the same category:
| Program | Headline offer | Category |
|---|---|---|
| Brevo Startup Program | Up to 75% off | This page |
| Groq for Startups | ~$10K in free ultra-fast AI inference credits | AI Platform Credits |
| Hugging Face for Startups | 6 months free Pro + Inference Endpoints credits | AI Platform Credits |
| ElevenLabs Startup Grants | 33M voice AI characters free (~680 hours audio) — direct apply, no VC needed | AI Platform Credits |
Who should apply — and who shouldn't
Apply if
- You're running email, SMS, or multi-channel marketing campaigns and need unified CRM + automation without $500+/month overhead.
- Your team is pre-Series C and can demonstrate early traction (paying customers, MRR, or strong user growth).
- You value API-first architecture and need custom workflows or deep integrations with your product stack.
- You want dedicated onboarding and priority support to compress time-to-value on marketing automation.
Skip if
- You're building a pure AI/ML inference or model-training workload—Brevo is marketing automation, not compute credits.
- Your startup is pre-product or has zero paying customers; approval odds are lower without traction signals.
- You've already committed to Mailchimp, HubSpot, or another platform and switching costs outweigh the discount.
More AI Platform Credits
If Brevo Startup Program isn't the right fit, compare it against Groq for Startups, Hugging Face for Startups, ElevenLabs Startup Grants, Pinecone Startup Program — or browse the full AI Platform Credits category.
What the credit covers
- Email marketing automation with A/B testing and segmentation
- SMS and multi-channel messaging (WhatsApp, push, in-app)
- CRM and sales pipeline management
- Customer data platform (CDP) for unified profiles
- 150+ pre-built integrations (Zapier, Slack, Shopify, etc.)
- API-first architecture for custom workflows
- Dedicated onboarding and priority support
- Landing page builder and form tools
- Analytics and ROI tracking dashboards
- Up to 75% discount for 12 months
Programme tracks
What Brevo Startup Program publishes for each stage — confirm on the application, since credit programmes are re-cut more often than list pricing.
| Track | Value | Who it is for | What it includes |
|---|---|---|---|
| Starter (Discounted) | Typically $20–40/month (75% off standard ~$80–160) | Monthly or annual | Up to 10,000 contacts · Email and SMS marketing · Basic CRM · 50+ integrations · Email support |
| Business (Discounted) | Typically $60–120/month (75% off standard ~$240–480) | Monthly or annual | Up to 100,000 contacts · Advanced automation and workflows · Full CRM and sales pipeline · 150+ integrations · API access · Dedicated support |
| Enterprise (Custom) | Custom pricing; significant startup discount available | Annual | Unlimited contacts · Custom integrations and workflows · White-label options · Advanced analytics and reporting · Dedicated account manager · SLA and priority support |
How to apply
4 steps. The last one is the part most people skip.
- 1
Open Brevo Startup Program through the link on this page
It carries our referral tag. The terms you get are identical either way, and it never changes what this page says about the programme.
- 2
Have the eligibility evidence ready
Applications are checked against 2 conditions — under 5 years old, startups. Incorporation date, cap table and a one-line description of what you are building cover most of it.
- 3
Size the migration against the 12 months window
Credits start burning from activation, not from when you get round to using them. Work out what you will genuinely consume in that window before you move production workloads across.
- 4
Know the rate you land on when it runs out
Brevo's Startups & VCs Program empowers startups with essential tools and resources to unlock their full growth potential. The program partners with global VC firms, boutique accelerators, and other startup supporters to drive success for innovative businesses.
Where this programme wins and loses
What works
- No VC sponsor required Direct application path means solo founders and pre-accelerator teams can apply without intermediary.
- Significant discount depth Up to 75% off standard pricing covers most startup budgets; deeper discounts for earlier stages.
- Comprehensive feature set Email, SMS, CRM, sales pipeline, customer data, and 150+ integrations in one platform reduce tool sprawl.
- Dedicated onboarding and support Priority support team and strategic guidance accelerate time-to-first-campaign and reduce setup friction.
- API-first and extensible Custom workflows, webhooks, and deep integrations allow product teams to embed marketing automation into their core product.
- 12-month credit window Long enough to validate CAC, retention, and ROI before deciding to renew or switch.
What doesn't
- Discount expires after 12 months Renewal requires reapplication and is not guaranteed; founders must plan for full-price transition or seek alternative tools.
- Eligibility bar requires traction or funding Pre-product or zero-revenue startups face lower approval odds; bootstrapped teams may be rejected.
- Vendor lock-in risk Deep integration with Brevo's API and workflows can make switching platforms costly; migration requires data export and workflow rebuild.
The bottom line
Brevo's Startups & VCs Program offers genuine, deep discounts (up to 75%) on a mature, feature-rich platform with no mandatory VC sponsorship. Early-stage founders with product-market fit signals will see immediate ROI on customer engagement tooling, and the 12-month credit window is sufficient to validate CAC and retention metrics.
Brevo Startup Program FAQ
The questions we actually get asked about this programme.
Ask us something elseEarly-stage startups (pre-seed through Series B, typically under 5 years old) with or without VC backing. Direct application is available; VC/accelerator sponsorship is optional. Founders with paying customers or clear traction signals have higher approval odds.
Discounts are typically valid for 12 months from activation. After expiration, you revert to standard pricing unless you reapply and are approved for renewal.
No. Brevo accepts direct applications from founders. VC/accelerator sponsorship can accelerate approval but is not mandatory.
Your subscription reverts to standard pricing. You can reapply for the program if you remain eligible, or downgrade to a lower tier.
Typically, the startup program discount is the primary offer and cannot be stacked with other promotions. Annual billing may offer an additional 10–15% savings; confirm with Brevo support.
Direct applications typically take 3–7 business days. Partner-referred applications (via accelerators or VCs) may be faster. You'll receive email confirmation with next steps.
