Wix

• Ecommerce built in: Wix Stores ships with inventory, tax, shipping, and abandoned cart tools — no separate app required.
• Payment flexibility: Use Wix Payments (0% Wix transaction fees) or connect 80+ third-party gateways.
• Pricing: Business plans start around $27/month billed annually; Business Elite runs ~$159/month. Verify current pricing on Wix.com.
• Best for: Creators, local retailers, and SMBs who want design freedom without learning code.
• Not ideal for: Large catalogs (10,000+ SKUs) or complex B2B wholesale flows where Shopify or BigCommerce are stronger.

What is Wix?

Wix is a publicly traded website builder (NASDAQ: WIX) founded in 2006 in Tel Aviv and now serving more than 200 million users worldwide. Over time it has expanded from a simple drag-and-drop site tool into a full commerce platform: Wix Stores powers the cart, checkout, inventory, and order management for online sellers, while Wix Bookings, Wix Restaurants, and the newer Wix Studio editor for agencies cover adjacent verticals.

What separates Wix from a pure ecommerce SaaS is that the store lives inside the same editor as your marketing pages, blog, and member areas. You can pull inventory grids, dynamic product pages, and checkout flows onto any page using the same visual tools the rest of the site uses — which is why designers and small brand owners gravitate to it.

Key features that matter for ecommerce

Wix ecommerce pricing in 2026

Wix separates site plans from business plans. You need a Business plan to accept payments. Public starting prices on annual billing (Wix runs frequent promos, so always verify the cart):

• Light — from ~$20/month, accepts online payments, basic store.
• Core — from ~$27/month, adds 5 staff accounts, no Wix branding on receipts.
• Business — from ~$36/month, 10 staff, $500 ad credit, advanced reports.
• Business Elite — from ~$159/month, priority support, white-glove setup, custom reports.

Premium apps, third-party gateways, and Wix Logo Maker are paid separately. There is still a free website tier, but you cannot run a real store on it.

Wix vs Shopify, Squarespace, and BigCommerce

Who Wix is for in 2026

How to get started with Wix ecommerce

1. Pick the right template

   Open the Wix Editor, filter templates by "Online Store," and choose one that already includes a product gallery and cart page — far faster than starting blank.

2. Connect Wix Payments

   From the dashboard, enable Wix Payments and complete business verification. Once approved (often same-day), you can accept cards with no extra Wix fees.

3. Import or add your products

   Use the CSV importer for large catalogs, or the Products panel to add items, variants, and digital downloads one at a time.

4. Set shipping & tax rules

   Configure shipping zones, carrier rates, and automatic sales tax by region in Settings > Shipping & Tax.

5. Connect your domain and launch

   Buy a domain inside Wix or connect an existing one. Publish the site, and turn on the abandoned-cart automation to start recovering lost sales from day one.

Frequently asked questions

Verdict

Wix is no longer "just a website builder." In 2026, Wix Stores is a credible ecommerce platform for the long tail of small and mid-sized sellers who care about brand expression as much as checkout functionality. The combination of an honest 0% Wix fee on its own gateway, a real dropshipping pipeline via Modalyst, multi-channel sync, and now Wix Studio for more advanced builds makes it a strong default choice for creators, local retailers, agencies serving SMBs, and service businesses adding product lines.

Where it still trails Shopify and BigCommerce is at the upper end: deep B2B logic, very large catalogs, and headless storefront architecture. If you are confident you will outgrow those limits, start on Shopify. If, like most readers, you want a beautiful, working store online this weekend — and one that will still serve you through your first seven figures of revenue — Wix is the buy.