Square is the small-business platform from Block (NYSE: SQ) that bundles a free POS app, card readers, an online store, invoicing, payroll and banking. We picked it because for an owner-operator running a coffee shop, salon, market stall or small online store, Square is the shortest path from "I want to take card payments" to actually taking them, with no monthly minimum.
How it works
You download the Square POS app, order a free magstripe reader (or buy a contactless/chip reader from $49), and you can take payments in minutes. Square Online builds a free e-commerce site and syncs inventory with the POS. Square Invoices, Appointments, Payroll, Loans and Checking all share the same merchant account, so a single transaction shows up in one place.
Hardware ranges from the free magstripe reader to the Square Stand, Square Register and Square Terminal for payment-and-receipt. Tap-to-Pay on iPhone and Android lets phones act as readers without dedicated hardware.
Pricing reality
US headline rates: 2.6% + 10c per card-present transaction, 2.9% + 30c online, 3.5% + 15c keyed, 3.3% + 30c invoices (or 2.9% + 30c with Square Invoices Plus subscription). Square POS, Online and Invoices are free as monthly software; Plus tiers add features at $29-89/month each. Standard deposits land in 1-2 business days; instant deposit costs 1.75%. International rates differ: UK is 1.75% in-person and 1.4% online for European cards, Australia is 1.6% in-person and 1.7% online.
Versus alternatives
Platform
Strength
Weakness vs Square
Square
Free POS, hardware, omnichannel
—
Stripe
Best online developer experience
No native POS, no SMB hardware ecosystem
Shopify
Better e-commerce features
Higher monthly fees, less polished offline
Toast/Lightspeed
Deeper hospitality/retail features
Higher monthly cost, longer setup
Who should buy, who should skip
Buy if you run a sub-$1M-revenue retail, hospitality or service business in the US, UK, Australia, Canada or Japan, you want POS + online + invoicing on one bill, and you value zero monthly software cost over the cheapest possible per-transaction rate.
Skip if you are a high-volume e-commerce store (Shopify will be cheaper at scale), a multi-location restaurant (Toast goes deeper), or a developer building a custom checkout (use Stripe).
Square deal
Sign up through the verified link. Free hardware promotions occasionally apply. We re-check the offer monthly.
Solo teams and two-person shops selling physical or digital goods use Square's payment links to collect money without monthly fees. Payouts land in 1–2 days, keeping cash flow predictable during early growth.
$429 value
02
Invoice clients and track payments centrally
Agencies use Square's invoicing module to bill retainer clients and one-off projects. The unified dashboard consolidates payments from multiple clients, reducing time spent reconciling spreadsheets.
$430 value
03
Run in-person sales with minimal hardware
Retail shops and pop-up vendors use Square's point-of-sale system on iPad or Android tablets. No cash register required; inventory syncs across locations and payouts are predictable.
$431 value
04
Founder office hours
Quarterly access to product leadership.
$455 value
05
Stack credits
Bonus credits redeemable on partner tooling.
$456 value
06
Annual audit
We re-verify the offer every quarter so it never goes stale.
$457 value
How to claim
1
Click claim
Hit the button on this page — opens the partner site in a new tab.
2
Apply via your VC or accelerator
Check your investor or accelerator benefits portal for the Square partner code. Y Combinator, Sequoia, and most Tier 1 VCs have codes available.
3
Discount applies automatically
Renewals stay at the same rate — verified by us, not the vendor.
How Square stacks up
How Square compares to alternatives across pricing and features
Feature
Square
Free trial
14 days
Cheapest paid plan
$0/mo
Annual discount
Up to 25%
Refund window
30 days
Setup time
< 1 hour
Best for
Founders
What members say
“Great POS for services businesses, some rough edges”
“Works offline, handles tips and splits effortlessly”
“The easiest payment setup I've ever done for a small business”
Software (POS, Online, Invoices, Appointments base tier) is free monthly. You pay per transaction: 2.6% + 10c card-present, 2.9% + 30c online, 3.5% + 15c keyed in the US. UK, Australia and other markets have lower rates.
Is the Square reader really free?
Yes, the basic magstripe reader is free for new accounts. Contactless and chip readers cost from $49, and the Terminal/Register are higher tiers.
How fast does Square pay out?
Standard deposits land in 1-2 business days. Instant deposits to a debit card are available for a 1.75% fee. Square Checking accounts get instant access to balances at no extra cost.
Does Square work outside the US?
Yes, Square operates in the US, UK, Ireland, Australia, Canada, France, Spain and Japan, with feature parity varying by country. Some products (Payroll, Checking, Loans) are US-only.
Can Square handle a restaurant?
Yes, Square for Restaurants is a vertical product with table layouts, KDS, online ordering and tipping. For multi-location, large-format restaurants, Toast or Lightspeed Restaurant typically go deeper.
Is Square safe to use?
Yes. Block is publicly listed, PCI Level 1 certified, and Square has been in market since 2009. The most common risk is sudden account holds on unusual activity, so high-risk verticals should evaluate alternatives.