Sellerboard
Amazon Seller Tools Verified May 2026
Amazon FBA profit analytics and seller management tool — real-time P&L, PPC optimisation, inventory alerts, and automated buyer follow-up emails from $15/month.
- Real-time P&L shows true profit after Amazon fees, ads, and COGS
- Automated follow-up emails drive review acquisition compliantly
- PPC optimisation identifies wasted ad spend and underperforming keywords
- 1-month free trial with no credit card required
How Sellerboard scored 66/100
6 weighted criteria, each scored out of 10 and published with its reasoning. Featured placements never move a score.
Deal Strength
3.0 /10Sellerboard carries no exclusive coupon or founder discount; the offer is its standard one-month free trial, which needs no credit card and unlocks the full profit dashboard. The trial is genuinely free and easy to cancel, but on headline savings alone this is a modest deal rather than a standout one.
Value for Money
8.0 /10Sellerboard is among the best-value profit tools for Amazon sellers, starting at $19 a month month-to-month or $15 billed annually for Standard and rising to $79 for Enterprise. That undercuts broader suites like Helium 10, and every tier bundles PPC analytics, inventory alerts and COGS tracking instead of gating them behind paid add-ons.
Capability
8.0 /10Sellerboard covers the full FBA money trail: a live profit dashboard, per-SKU COGS, PPC profitability, inventory and replenishment forecasting, a review-request autoresponder, reimbursement scanning for lost or damaged stock, and listing-change alerts. It accounts for 100-plus Amazon fees most spreadsheets miss. It is Amazon-only and some modules sit on higher tiers, which keeps it just short of top marks.
Time to Value
8.0 /10Sellerboard delivers value fast: connect Seller Central and accurate profit numbers populate within minutes, with a live demo account to explore before committing. The one-month trial needs no card and opens every feature, so a seller can validate their true margins on day one without setup projects or onboarding calls.
Trust & Reliability
7.0 /10Sellerboard has earned solid trust since 2017, used by 20,000-plus Amazon sellers and cited in outlets including Bloomberg and MarketWatch. Its figures reconcile closely with Seller Central, which is what sellers care about most. The interface is functional rather than polished and there is no published uptime SLA, so it lands as dependable rather than enterprise-grade.
Flexibility & Exit
8.0 /10Sellerboard keeps commitment low: monthly plans priced by order volume, no per-seat charges, and cancel-anytime billing with no card required to trial. Because data flows in through the official Amazon Selling Partner API, there is no proprietary lock-in, and sellers can walk away or downgrade between tiers without losing access to their underlying account data.
About Sellerboard
Quick answer
Amazon FBA profit analytics and seller management tool — real-time P&L, PPC optimisation, inventory alerts, and automated buyer follow-up emails from $15/month.
Sellerboard, in 30 seconds
Sellerboard is the Amazon profit dashboard most experienced FBA sellers end up on. We picked it because it does one thing extremely well — live, accurate profit and loss net of every fee, ad spend, refund and reimbursement — at roughly a third of the price of bigger suites. The trade-off is that the UI feels like a German tax-software cousin: dense, functional and not a delight, but the numbers underneath are trustworthy in a category full of guesses.
How it works
You connect your Seller Central account through the official Amazon API. Sellerboard pulls orders, fees, ad spend, refunds, returns, reimbursements and inventory data, then matches them to your COGS and shipping costs to compute true contribution per SKU and per period. The dashboard shows live P&L by day, week, month or any custom range, with breakdowns by SKU, category, marketplace and ad campaign.
Beyond the headline P&L, modules include inventory replenishment alerts (with Chinese New Year offsets), PPC analytics, autoresponder for review requests, money-back module for reimbursement opportunities, and listing-change alerts so you know when Amazon edits your title or images. Multi-account and multi-marketplace support means agencies and aggregators can run several brands from one console.
Pricing reality
Tiered by monthly order volume rather than user seats. Standard at around $19 per month annually covers up to 3,000 orders per month with the core profit dashboard, COGS, refunds and inventory tracking. Professional at roughly $39 per month adds the autoresponder and PPC analytics. Business at around $59 per month lifts limits and includes multi-account support. Enterprise at $79 per month covers high-volume sellers with white-label options. The 1-month trial is genuinely free and does not require a card.
The honest cost watch: at sub-$20 per month for true profit, Sellerboard is the bargain of the category. The trade-off is buying add-ons (autoresponder, money-back module) that competitors like Helium 10 fold into one bigger plan.
How it compares
| Tool | Strength | Starter price | Best for |
|---|---|---|---|
| Sellerboard | Cheap, accurate live P&L | From $19/mo (annual) | Cost-conscious sellers |
| Helium 10 | All-in-one suite | Free / from $39/mo | Single-tool operators |
| Shopkeeper | Polished UI | From $20/mo | Sellers who value design |
| Fetcher | Bundled with Jungle Scout | Bundled | Existing JS users |
Buy if / skip if
Buy if you
- Run an FBA business between 100 and 30,000 orders a month and want accurate profit numbers.
- Care about cost per insight more than UI polish — Sellerboard wins on raw value.
- Need inventory replenishment alerts that account for Chinese New Year and lead time.
Skip if you
- Already pay for Helium 10's top tiers — Profits is included and feature overlap is high.
- Want a beautifully designed dashboard above all else — Shopkeeper is more polished.
- Run a tiny operation; the trial is enough, but at very low volumes a spreadsheet still works.
What's included
- Profit and loss dashboard with FBA fees, ad spend, and COGS netted in real time
- PPC optimization with bid recommendations and ACoS tracking by campaign
- Inventory management with reorder alerts based on sales velocity
- LTV and cohort analysis to identify high-value customer segments
- Refund monitoring and automated follow-up sequences within Amazon TOS
- Cash flow forecast for seasonal planning and purchase order timing
- Multi-marketplace support across US, EU, UK, and other Amazon regions
- Alerts for buy box loss, price changes, and negative review spikes
- SaaSTweaks-verified affiliate deal
- Vendor-direct activation flow with editorial pros + cons review
Sellerboard pricing
Verified May 2026. Vendor's published rates at the time we checked — always confirm at checkout.
| Plan | Price | Term | What you get |
|---|---|---|---|
| Standard | $19/mo | monthly ($15/mo annual) | 3,000 orders/month, 150 follow-up emails/month, profit dashboard, PPC optimisation, inventory management, and refund tracking. |
| Professional | $29/mo | monthly ($23/mo annual) | 6,000 orders/month, 6,000 follow-up emails/month. All Standard features. Suitable for growing FBA businesses. |
| Business | $39/mo | monthly ($31/mo annual) | 15,000 orders/month, 15,000 follow-up emails/month. Includes additional seller accounts and user access management. |
| Enterprise | $79/mo | monthly ($63/mo annual) | 50,000 orders/month, 30,000 follow-up emails/month, automated reports. For high-volume FBA sellers and agencies. |
Getting started
4 steps. The last one is the part most people skip.
- 1
Open Sellerboard through the link on this page
It carries our referral tag. The price you pay is identical either way, and it never changes the score on this page.
- 2
Compare the tiers against what you actually use
The pricing table on this page lists what each plan includes. Match it to real usage rather than the tier the vendor highlights.
- 3
Start on the smallest plan that fits
Most vendors let you move up mid-cycle and bill the difference, so starting low costs you nothing but starting high does.
- 4
Check the renewal terms before you commit
Note the renewal date and the rate it reverts to, so the second invoice is not a surprise. Annual plans are usually cheaper per month but harder to exit.
Where Sellerboard wins and loses
What works
- Real-time P&L shows true profit after Amazon fees, ads, and COGS
- Automated follow-up emails drive review acquisition compliantly
- PPC optimisation identifies wasted ad spend and underperforming keywords
- 1-month free trial with no credit card required
What doesn't
- Order limits on lower plans can restrict high-volume sellers
- Inventory management features less sophisticated than dedicated inventory tools
- Follow-up email volume caps at Standard and Professional may limit review campaigns
- Primarily FBA-focused — limited support for FBM (Fulfilled by Merchant) sellers
The bottom line
Sellerboard is the sharpest value in Amazon FBA profit analytics: a real-time P&L dashboard that folds in every FBA fee, PPC spend and COGS to show true net profit per SKU. There is no exclusive discount and the interface is utilitarian, but from $15 a month it is a clear Buy for any FBA seller flying blind on margins.
Sellerboard has four monthly plans: Standard at $19 (or $15 billed annually), Professional at $29, Business at $39 and Enterprise at $79, with annual billing shaving roughly 20% off each. Higher tiers raise the monthly order limit and the number of connected seller accounts, from 3,000 orders on Standard up to 50,000 on Enterprise.
Yes. Sellerboard offers a full one-month free trial with no credit card required, and it will not auto-charge when the month ends unless a seller chooses to subscribe. The trial unlocks the complete profit dashboard, PPC and inventory modules, so sellers can verify their real FBA margins before paying anything.
For most FBA sellers, yes. Sellerboard turns Seller Central's scattered numbers into a live net-profit view that accounts for referral fees, FBA fees, PPC, returns and COGS, exposing which SKUs actually make money. Starting at $15 a month annually, it typically pays for itself by catching unprofitable products and reclaiming lost-inventory reimbursements.
Sellerboard concentrates on profit analytics, replenishment and reimbursements, while Helium 10 is a broader suite spanning keyword research, listing optimization and product research. Sellers who mainly want accurate, real-time P&L tracking usually find Sellerboard cheaper and more focused; those needing full research and launch tooling lean toward Helium 10 despite the higher price.
Sellerboard's main drawbacks are a utilitarian interface and its focus on Amazon only, so it will not track Walmart, Shopify or other channels. Some features, including higher reimbursement and autoresponder volumes, sit on the pricier tiers, and there is no published uptime SLA, though its core profit data is consistently reliable.
Yes. Even the Standard plan connects several seller accounts, and that allowance scales up through the tiers to 16 accounts on Enterprise, covering sellers active across the US, EU and UK. Data is pulled through the official Amazon Selling Partner API, so multi-marketplace profit is consolidated into one dashboard without manual imports.
