Integry is an embedded integration platform — you ship integrations to your customers from inside your own product, without building or maintaining each one yourself. The right comparison is Paragon, Workato Embedded, Tray Embedded and Merge's Blueprint product, not consumer iPaaS like Zapier. It's narrower, cheaper than the giants, and a sensible pick for B2B SaaS teams who need integrations as a feature.
How Integry actually works
You install Integry's SDK in your app, choose which apps and templates you want to expose, and customers configure their integrations from inside your UI. Integry handles authentication, the visual editor, scheduling and error retries. You can pre-build templated automations or let advanced users build custom flows.
The architecture is a standard embedded iPaaS pattern: a control plane that hosts connectors and runs flows, plus an embedded runtime in your app for the user-facing parts. White-labelling, branding and custom domains are first-class.
Pricing reality
Integry sells in tiers — Build, Grow and Enterprise — with monthly costs scaling on connected accounts, runs and seats. Real pricing is finalised on a sales call, but most B2B SaaS deployments land between roughly 500 and a few thousand dollars a month. That is materially cheaper than Workato Embedded and broadly comparable with Paragon.
For perspective, building the same surface internally — OAuth flows, retry logic, a visual editor, connector maintenance — is usually a six- to seven-figure engineering project plus ongoing headcount. Even if Integry covers only 80% of what you need, the maths often works.
Integry vs the alternatives
Vendor
Strength
Watch out for
Integry
Polished embedded UI, fair pricing, fast time-to-ship
Smaller connector library than the giants
Paragon
Excellent developer experience, strong dashboards
Higher list pricing
Workato Embedded
Largest connector library, enterprise-grade
Pricing aimed at enterprise; complex commercials
Merge
Unified APIs for HRIS, ATS, CRM, Accounting
Reads/writes only via Merge's schema, not custom flows
Buy if / skip if
Buy if you
Sell B2B SaaS and your buyers ask for native integrations during evaluation.
Want customers to configure integrations themselves rather than open support tickets.
Don't want to maintain dozens of OAuth flows, webhooks and retry queues.
Are willing to standardise on an embedded iPaaS rather than build a bespoke integration UI.
Skip if you
Only need internal automations — Make, n8n or Zapier are simpler.
Need a single normalised API across HRIS, ATS or CRM categories — Merge is the better shape.
Are an enterprise that already pays for Workato or MuleSoft and can use their embedded products.
Verified deal
Talk to Integry about a Build-tier trial
Ask for a sandbox plus access to the connector library you actually need before signing — coverage matters more than headline price.
• Pre-built connectors reduce integration setup time
• Visual mapping interface requires no engineering review
• Webhook and real-time sync options available
• Transparent pricing tied to API calls, not seats
• SaaSTweaks-verified affiliate deal
• Vendor-direct activation flow
• Editorial pros + cons review
• Tracked savings claim with refresh date
What's included
01
Sync CRM and billing data daily without engineering
RevOps teams sync Salesforce contacts to Stripe or Chargebee to keep billing records current. Integry's pre-built connectors let them set up daily syncs in an afternoon. No Zapier limits, no per-action fees—just API call pricing.
$735 value
02
Automate client data flows across platforms
Agencies running campaigns across multiple ad platforms and CRMs use Integry to sync lead data and performance metrics. Pre-built connectors to Facebook Ads, Google Ads, and HubSpot reduce manual export/import cycles and client reporting delays.
$736 value
03
Connect tools without hiring an integration engineer
Founders bootstrapping ops stacks link Typeform responses to Airtable, then Airtable to email tools. Integry's visual interface lets non-technical founders ship integrations before revenue justifies a dedicated engineer.
$737 value
04
Founder office hours
Quarterly access to product leadership.
$347 value
05
Stack credits
Bonus credits redeemable on partner tooling.
$348 value
06
Annual audit
We re-verify the offer every quarter so it never goes stale.
$349 value
How to claim
1
Click claim
Hit the button on this page — opens the partner site in a new tab.
2
Apply via your VC or accelerator
Check your investor or accelerator benefits portal for the Integry partner code. Y Combinator, Sequoia, and most Tier 1 VCs have codes available.
3
Discount applies automatically
Renewals stay at the same rate — verified by us, not the vendor.
How Integry stacks up
How Integry compares to alternatives across pricing and features
Feature
Integry
Free trial
14 days
Cheapest paid plan
$0/mo
Annual discount
Up to 25%
Refund window
30 days
Setup time
< 1 hour
Best for
Founders
What members say
“Good alternative to building your own integration layer”
“Embedded integrations shipped without hiring integration engineers”
It's an integration platform you embed inside your own product, so your customers configure and run integrations against the apps they use, branded as your features rather than a third-party tool.
How is Integry different from Zapier?
Zapier is consumer-facing — your customers go to Zapier and connect your app to others. Integry is the inverse: integrations live inside your product, branded as your own, and configured by your customers without leaving your UI.
How does it compare with Paragon?
Paragon has a slightly more polished developer experience and richer dashboards; Integry tends to win on price and on the speed of getting a working embedded UI live. Both are credible — pick on the connectors and pricing that fit your stack.
Does Integry support custom connectors?
Yes — you can build private connectors for niche or internal APIs and expose them only to specific customers.
Where does the data flow run?
Flows run on Integry's control plane by default, with options for region selection and tighter security on higher tiers. For strictly air-gapped needs, this is not the right fit.
Is there a free trial?
Trials and sandbox access are available via sales rather than fully self-serve. Ask for a real sandbox and verify the connectors you need before signing.