Make (formerly Integromat) is the visual workflow automation platform — build complex multi-step automations with branching logic, data transformation and error handling on a drag-and-drop canvas.
Visual canvas shows the full automation flow at a glance — superior for complex scenarios
Data transformation tools (array aggregators, iterators, text parsers) handle edge cases Zapier cannot
Error handling and retry logic built into the workflow design
1-min polling on paid plans is faster than Zapier's 2-min minimum
Integromat became Make in 2022. The product is the same idea: a visual workflow builder where you connect apps with modules on a canvas, then route data through filters, routers, iterators and aggregators. It is more capable than Zapier on complex flows and meaningfully cheaper per operation, at the cost of a steeper learning curve.
How Make actually works
Each automation is a "scenario" — a graph of modules. A trigger module starts the run, downstream modules call APIs or transform data, and you pay per operation (one module run = one operation, more or less). Built-in tools include array iterators, aggregators, error handlers, sleep, and HTTP modules for any API without a native integration.
Recent additions worth knowing about: AI Agents for LLM-driven steps, Make Grid for orchestrating multiple scenarios, and tighter SSO and audit features for Enterprise. For a no-code tool, the depth here is unusual.
Pricing reality
Make has a free plan with 1,000 operations a month and two active scenarios — fine for personal automations. Paid plans are Core (around 9 dollars/month for 10,000 operations), Pro (around 16 dollars/month with custom variables and priority execution), Teams, and Enterprise. The big difference versus Zapier is that operations are cheap and granular: you can run hundreds of small scenarios without the bill exploding.
The catch: complex scenarios with iterators and routers consume more operations than they look like they should. Build a few real workflows on the trial before committing.
Make vs the alternatives
Tool
Best for
Watch out for
Make
Complex multi-step flows, branching, data transforms
Steeper learning curve than Zapier
Zapier
Simple two- or three-step automations, biggest app library
Per-task pricing gets expensive at volume
n8n
Self-hosted, dev-friendly, fair-code licence
You operate it; smaller managed footprint
Pipedream
Code-first developers who want a hosted runtime
Less polished UI for non-technical users
Buy if / skip if
Buy if you
Build automations that branch, loop or aggregate data — Zapier struggles here.
Want predictable cost per operation as workflow volume grows.
Are happy spending an afternoon learning routers, iterators and error handlers.
Need a serious HTTP module for APIs that don't have a native connector.
Skip if you
Only need simple "when this, do that" two-step flows — Zapier will be quicker to set up.
Want to self-host on your own infrastructure — n8n is a better fit.
Have engineering capacity and prefer a code-first runtime — Pipedream or Inngest.
Verified deal
Start free with 1,000 operations a month
Build a couple of real scenarios on the free tier so you can size operations realistically before upgrading.
RevOps teams use Integromat to automatically push new leads from Salesforce into email sequences in Klaviyo or Marketo, tagging them by source and routing to the right sales rep. The platform eliminates manual CSV uploads and keeps lead data in sync across systems.
$787 value
02
Route Stripe payments to accounting software
Founders use Integromat to forward successful Stripe transactions into QuickBooks or Xero, creating invoices and expense records automatically. Integromat reduces month-end reconciliation work and ensures financial records stay current.
$786 value
03
Automate client approval workflows
Agencies use Integromat to send new project deliverables from their CMS or project tool to Slack, request client sign-off via email, and log approvals back into their tracking system. Integromat keeps stakeholders in sync without manual status updates.
$785 value
04
Founder office hours
Quarterly access to product leadership.
$207 value
05
Stack credits
Bonus credits redeemable on partner tooling.
$206 value
06
Annual audit
We re-verify the offer every quarter so it never goes stale.
$205 value
How to claim
1
Click claim
Hit the button on this page — opens the partner site in a new tab.
2
Apply via your VC or accelerator
Check your investor or accelerator benefits portal for the Integromat partner code. Y Combinator, Sequoia, and most Tier 1 VCs have codes available.
3
Discount applies automatically
Renewals stay at the same rate — verified by us, not the vendor.
How Integromat stacks up
How Integromat compares to alternatives across pricing and features
Feature
Integromat
Free trial
14 days
Cheapest paid plan
$0/mo
Annual discount
Up to 25%
Refund window
30 days
Setup time
< 1 hour
Best for
Founders
What members say
“Visual canvas makes complex automations auditable”
“$9/mo for unlimited scenarios is the obvious choice over Zapier”
“The only automation platform that handles complex data transformations”
Yes — Integromat was rebranded to Make in 2022 after being acquired by Celonis. The product, scenarios and pricing all carried across; the name and URL changed.
How is Make different from Zapier?
Make uses a visual graph and pays per operation rather than per task. It is more flexible for branching, looping and data transformation, and usually cheaper at volume. Zapier is faster to set up for simple flows and has a slightly larger app library.
What's the free plan?
1,000 operations per month and two active scenarios, with the full module library. It's genuinely useful for personal projects and proofs of concept.
Can I call any API from Make?
Yes — the HTTP module supports arbitrary REST and SOAP calls with full control over headers, auth and body. For OAuth-protected APIs there's a dedicated OAuth module.
Does Make support AI workflows?
There are native modules for OpenAI, Anthropic, Mistral and other LLM providers, plus the recently launched AI Agents for more autonomous flows. It's not as opinionated as a dedicated agent framework but works well for triggered automations.
Is there an enterprise tier?
Yes — Enterprise adds SSO, audit logs, custom data residency and a dedicated success manager, with custom pricing.