Gravity Forms
Lead Generation Verified May 2026
Gravity Forms deal: Annual license from ~$59/yr
The advanced WordPress form builder — conditional logic, payments, 30+ add-ons, and developer-grade flexibility for any form you can imagine.
- All add-ons (Stripe, PayPal, Zapier, HubSpot, Slack) included in Pro/Elite — no à la carte fees
- Conditional logic is among the most powerful in any WordPress form plugin
- Gravity Flow extends forms into full multi-step approval workflows
- Flat annual licence scales to unlimited sites on Elite with no per-form cost
How Gravity Forms scored 69/100
6 weighted criteria, each scored out of 10 and published with its reasoning. Featured placements never move a score.
Deal Strength
5.0 /10There is no exclusive coupon here — the value is Gravity Forms' standard public pricing, a flat annual license that starts at $59/yr for the Basic tier. It is a fair, transparent price rather than a headline discount, so the offer earns points for honesty over savings.
Value for Money
8.0 /10Gravity Forms delivers strong value because the license is flat: no per-form, per-submission or per-response fees, so cost stays fixed as volume climbs. At $59 to $259 a year it undercuts hosted tools like Typeform or Jotform for any site that collects forms at scale, which is where it pulls clearly ahead.
Capability
9.0 /10This is one of the deepest form builders on WordPress. Conditional logic, calculations, multi-page and multi-column layouts, file uploads, payment collection and a full developer API cover nearly every use case, and 30-plus official add-ons extend it into CRMs, email tools and payment gateways. Depth like this is genuinely near category-leading.
Time to Value
6.0 /10A simple contact form goes live in minutes with the drag-and-drop editor, but the advanced features that justify the price — conditional logic, calculations, add-on setup — carry a real learning curve. Expect a steeper ramp than lighter plugins like WPForms, especially for non-developers wiring up integrations.
Trust & Reliability
8.0 /10Gravity Forms is a long-established, actively maintained plugin running on millions of WordPress sites, with a mature add-on ecosystem and a strong reputation among developers and agencies. Built-in honeypot, reCAPTCHA and consent fields plus self-hosted data storage give it solid security footing.
Flexibility & Exit
5.0 /10Billing is a straightforward annual license with no long lock-in — lapse the renewal and your forms keep running, you simply stop getting updates and support. Because data lives on your own server, entries export freely to CSV, though letting a license expire leaves you without security patches over time.
Annual license from ~$59/yr
Affiliate link — same price for you, and it never moves the score.
- All add-ons (Stripe, PayPal, Zapier, HubSpot, Slack) included in Pro/Elite — no à la carte fees
- Conditional logic is among the most powerful in any WordPress form plugin
- Gravity Flow extends forms into full multi-step approval workflows
- Flat annual licence scales to unlimited sites on Elite with no per-form cost
About Gravity Forms
Quick answer
Gravity Forms is a premium WordPress form builder plugin for creating advanced forms — contact, payment, survey, registration, and complex multi-step forms — directly on your WordPress site. It’s built for developers, agencies, and businesses that need power and flexibility: conditional logic, calculations, payment integrations, and 30+ add-ons. It’s license-based (no per-form or per-submission fees), starting around $59/year.
What is Gravity Forms?
Gravity Forms is a long-established premium plugin that turns WordPress into a powerful form-building platform. Beyond simple contact forms, it handles conditional logic (show/hide fields based on answers), calculations, multi-page forms, file uploads, and payment collection via Stripe, PayPal, and Square — making it a favorite for everything from job applications to order forms to surveys.
Its real strength is the ecosystem: 30+ official add-ons connect forms to Mailchimp, HubSpot, Salesforce, Zapier, and more, and a robust developer API lets agencies build completely custom workflows. Because it’s sold as an annual license (not metered), high-volume sites avoid the per-submission fees of hosted form tools.
Key features
Conditional logic
Dynamically show fields, pages, and notifications based on user input.
Payment forms
Collect one-time and recurring payments via Stripe, PayPal, and Square.
30+ add-ons
Connect to email, CRM, Zapier, and marketing tools officially.
Calculations & multi-page
Build quotes, calculators, and long forms with progress steps.
Developer API
Hooks and APIs to customize and extend forms programmatically.
Entry management
Store, search, and export submissions inside WordPress.
Gravity Forms pricing explained
How much does Gravity Forms cost? Gravity Forms uses an annual license model: Basic (~$59/yr, single site), Pro (~$159/yr, includes more add-ons), and Elite (~$259/yr, unlimited sites + all add-ons) — ideal for agencies. Crucially, there are no per-form or per-submission fees, so a high-traffic site pays the same as a small one. That makes it far cheaper than hosted tools like Typeform at volume. Confirm current tier inclusions at checkout.
Gravity Forms vs WPForms vs Typeform
| Tool | Best for | Pricing | Standout |
|---|---|---|---|
| Gravity Forms | Power users & devs | From ~$59/yr | Advanced logic + add-ons |
| WPForms | Beginners | From ~$49/yr | Easiest drag-and-drop |
| Typeform | Conversational forms | From ~$25/mo | Beautiful UX (hosted, metered) |
✓ Use it if you
- Run WordPress and need advanced forms
- Want conditional logic, payments, and calculations
- Are an agency building forms for many clients
- Prefer a flat license over per-submission fees
✗ Skip it if you
- Want the absolute simplest beginner builder (WPForms)
- Don’t use WordPress (use Typeform/Tally)
- Only need a basic one-field contact form
- Want a hosted form without managing a plugin
Is Gravity Forms worth it?
Is Gravity Forms worth it? For WordPress sites that need more than a basic contact form — payment forms, conditional logic, calculators, CRM integrations — yes; it’s the most capable form plugin available, and the flat annual license (no per-submission fees) makes it dramatically cheaper than hosted tools at volume. The trade-off is a slightly steeper learning curve than WPForms for absolute beginners. But for developers, agencies, and any business building serious forms on WordPress, Gravity Forms is the long-standing, dependable power tool — and the Elite license is exceptional value for agencies.
What's included
- Conditional logic routes submissions without code
- Native payment processing integrates Stripe and PayPal
- 500+ integrations connect to external tools automatically
- Pre-built templates launch forms in under 5 minutes
- SaaSTweaks-verified affiliate deal
- Vendor-direct activation flow
- Editorial pros + cons review
- Tracked savings claim with refresh date
Gravity Forms pricing
Verified May 2026. Vendor's published rates at the time we checked — always confirm at checkout.
| Plan | Price | What you get |
|---|---|---|
| Basic | $59/yr | 1 site, all core form features, conditional logic, email notifications |
| Pro | $159/yr | 3 sites, all add-ons including Stripe, PayPal, Zapier, Slack, HubSpot |
| Elite | $259/yr | Unlimited sites, all add-ons, priority support, Gravity Flow included |
How to claim it
4 steps. The last one is the part most people skip.
- 1
Open Gravity Forms through the link on this page
It carries our referral tag. The price you pay is identical either way, and it never changes the score on this page.
- 2
Pick the plan that matches your usage
This offer applies automatically through the link — there is no code to enter.
- 3
Confirm the discount before you pay
The order summary should show the reduced amount. If it does not, stop and tell us — we re-test listings that stop working.
- 4
Check what happens at renewal
Note the renewal date and the rate it reverts to, so the second invoice is not a surprise. Annual plans are usually cheaper per month but harder to exit.
Where Gravity Forms wins and loses
What works
- All add-ons (Stripe, PayPal, Zapier, HubSpot, Slack) included in Pro/Elite — no à la carte fees
- Conditional logic is among the most powerful in any WordPress form plugin
- Gravity Flow extends forms into full multi-step approval workflows
- Flat annual licence scales to unlimited sites on Elite with no per-form cost
What doesn't
- WordPress-only — no standalone version for non-WP sites
- Basic licence add-ons are very limited — Pro is the practical minimum for most use cases
- UI is functional but less polished than Typeform or JotForm
The bottom line
Gravity Forms is the WordPress form builder power users reach for when free plugins hit their ceiling: conditional logic, calculations, multi-page forms and 30-plus add-ons on a flat annual license with no per-submission fees. The learning curve and yearly renewal keep it short of perfect, but for anyone building complex forms on WordPress it is a confident buy.
Gravity Forms costs $59 per year for the Basic license (1 site), $159 for Pro (3 sites), and $259 for Elite (unlimited sites). All tiers are annual licenses covering a full year of updates and support, with no per-submission fees. Nonprofits qualify for discounted pricing on the all-add-on tier.
No, Gravity Forms has no free version or free trial. It is a paid premium WordPress plugin starting at $59/yr for the Basic license. To evaluate it before buying, you can use the fully functional online demo on the Gravity Forms site and browse its complete documentation.
Payment processing is available on the Pro ($159/yr) and Elite ($259/yr) licenses, not Basic. The Stripe, Square, PayPal and Authorize.Net add-ons let you build payment and donation forms directly in WordPress. If you need to collect money through your forms, you need at least the Pro tier.
Gravity Forms is worth it for anyone building complex forms on WordPress — conditional logic, calculations, multi-page flows and integrations that free plugins can't match. The flat license beats per-submission tools at volume. It is overkill for a single basic contact form, where a lighter free plugin would do.
Gravity Forms is the more powerful WordPress form builder, with deeper conditional logic, calculations and a larger developer ecosystem, while WPForms is friendlier for beginners and quicker to set up. Choose Gravity Forms for complex, integration-heavy forms; choose WPForms if ease of use matters more than raw capability.
Your existing forms keep working normally if you don't renew — the plugin does not stop functioning. You lose access to updates, new add-on versions and support, which matters over time for security patches and WordPress compatibility. Renewing keeps the plugin patched and supported.
