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Gravity Forms

Lead Generation
Editor's pick
Verified LEAD GENERATION

Gravity Forms deal: Annual license from ~$59/yr

The advanced WordPress form builder — conditional logic, payments, 30+ add-ons, and developer-grade flexibility for any form you can imagine.

  • All add-ons (Stripe, PayPal, Zapier, HubSpot, Slack) included in Pro/Elite — no à la carte fees
  • Conditional logic is among the most powerful in any WordPress form plugin
  • Gravity Flow extends forms into full multi-step approval workflows
  • Flat annual licence scales to unlimited sites on Elite with no per-form cost
SaaSTweaks Score
69/100Solid — with caveats

A powerful, ecosystem-rich WordPress form builder with excellent value for complex needs, though it requires some technical familiarity and uses standard annual licensing.


  • Deal Strength5.0/10

    Verified pricing shows a public annual license starting at ~$59/yr, which is a modest, standard discount from typical SaaS subscriptions but not an exceptional exclusive saving.

  • Value for Money8.0/10

    Editorial summary highlights no per-form or per-submission fees, flat license model, and being cheaper than hosted tools like Typeform at volume, offering clearly better value for power users.

  • Capability9.0/10

    Editorial summary and live site evidence detail advanced features: conditional logic, payment integrations, 30+ add-ons, calculations, multi-page forms, and a developer API, indicating broad, near-category-leading depth for WordPress forms.

  • Time to Value6.0/10

    Editorial summary notes it's 'a touch more technical than WPForms' and best for developers/power users, suggesting a steeper learning curve than some rivals, but as a WordPress plugin, setup is relatively quick for experienced users.

  • Trust & Reliability8.0/10

    Live site evidence shows trust from major brands (Google, Nike, Airbnb), and editorial summary indicates long-established reputation; security features are mentioned, but specific uptime/SLA or review consensus data is not provided.

  • Flexibility & Exit5.0/10

    Pricing is annual license-based, implying a standard annual commitment; data export is available via entry management, but cancellation terms are not detailed in the provided evidence.

Scored 2026-06-06 · How we score →

About Gravity Forms

Quick answer: Gravity Forms is a premium WordPress form builder plugin for creating advanced forms — contact, payment, survey, registration, and complex multi-step forms — directly on your WordPress site. It’s built for developers, agencies, and businesses that need power and flexibility: conditional logic, calculations, payment integrations, and 30+ add-ons. It’s license-based (no per-form or per-submission fees), starting around $59/year.
  • What it is: an advanced WordPress form builder plugin.
  • Best for: developers, agencies & power users.
  • Standout: conditional logic, payments, 30+ add-ons.
  • Pricing: annual license from ~$59/yr (no per-form fees).
  • Rivals: WPForms, Formidable Forms, Fluent Forms, Typeform.

What is Gravity Forms?

Gravity Forms is a long-established premium plugin that turns WordPress into a powerful form-building platform. Beyond simple contact forms, it handles conditional logic (show/hide fields based on answers), calculations, multi-page forms, file uploads, and payment collection via Stripe, PayPal, and Square — making it a favorite for everything from job applications to order forms to surveys.

Its real strength is the ecosystem: 30+ official add-ons connect forms to Mailchimp, HubSpot, Salesforce, Zapier, and more, and a robust developer API lets agencies build completely custom workflows. Because it’s sold as an annual license (not metered), high-volume sites avoid the per-submission fees of hosted form tools.

Key features

Conditional logic

Dynamically show fields, pages, and notifications based on user input.

Payment forms

Collect one-time and recurring payments via Stripe, PayPal, and Square.

30+ add-ons

Connect to email, CRM, Zapier, and marketing tools officially.

Calculations & multi-page

Build quotes, calculators, and long forms with progress steps.

Developer API

Hooks and APIs to customize and extend forms programmatically.

Entry management

Store, search, and export submissions inside WordPress.

Gravity Forms pricing explained

How much does Gravity Forms cost? Gravity Forms uses an annual license model: Basic (~$59/yr, single site), Pro (~$159/yr, includes more add-ons), and Elite (~$259/yr, unlimited sites + all add-ons) — ideal for agencies. Crucially, there are no per-form or per-submission fees, so a high-traffic site pays the same as a small one. That makes it far cheaper than hosted tools like Typeform at volume. Confirm current tier inclusions at checkout.

~$59
Basic / year
~$259
Elite (unlimited)
30+
Add-ons
0
Per-form fees

Gravity Forms vs WPForms vs Typeform

ToolBest forPricingStandout
Gravity FormsPower users & devsFrom ~$59/yrAdvanced logic + add-ons
WPFormsBeginnersFrom ~$49/yrEasiest drag-and-drop
TypeformConversational formsFrom ~$25/moBeautiful UX (hosted, metered)

✓ Use it if you

  • Run WordPress and need advanced forms
  • Want conditional logic, payments, and calculations
  • Are an agency building forms for many clients
  • Prefer a flat license over per-submission fees

✗ Skip it if you

  • Want the absolute simplest beginner builder (WPForms)
  • Don’t use WordPress (use Typeform/Tally)
  • Only need a basic one-field contact form
  • Want a hosted form without managing a plugin
✓ Verified · 2026
Gravity Forms — advanced WordPress forms

Build any form with conditional logic, payments, and 30+ integrations — no per-submission fees. Annual licenses from about $59/year.

Get Gravity Forms →

Is Gravity Forms worth it?

Is Gravity Forms worth it? For WordPress sites that need more than a basic contact form — payment forms, conditional logic, calculators, CRM integrations — yes; it’s the most capable form plugin available, and the flat annual license (no per-submission fees) makes it dramatically cheaper than hosted tools at volume. The trade-off is a slightly steeper learning curve than WPForms for absolute beginners. But for developers, agencies, and any business building serious forms on WordPress, Gravity Forms is the long-standing, dependable power tool — and the Elite license is exceptional value for agencies.

Capabilities

  • Conditional logic routes submissions without code
  • Native payment processing integrates Stripe and PayPal
  • 500+ integrations connect to external tools automatically
  • Pre-built templates launch forms in under 5 minutes
  • SaaSTweaks-verified affiliate deal
  • Vendor-direct activation flow
  • Editorial pros + cons review
  • Tracked savings claim with refresh date

What's included

What SaaSTweaks members actually get with Gravity Forms.

01

Build client forms without custom development

Agencies use Gravity Forms to deliver lead-capture and contact forms to clients without writing code. Conditional logic and integrations handle routing and CRM sync, reducing support tickets. Templates accelerate delivery across multiple client projects.

02

Capture leads and route to sales via forms

Marketing teams build multi-step lead qualification forms that route to Salesforce or HubSpot based on answers. Payment forms collect trial signups or one-time purchases. Gravity Forms handles the workflow without engineering involvement.

03

Run event registration and membership forms

Event organizers and membership sites use Gravity Forms to collect registrations, process payments, and email confirmations automatically. Conditional logic shows different pricing tiers based on user type; integrations sync attendees to email lists.

How to claim

  1. Click claim

    Hit the button on this page — opens the partner site in a new tab.

  2. Sign up through the partner link

    No code needed — the offer applies automatically when you register through our Gravity Forms link.

  3. Offer applies automatically

    No surcharge to you — verified by the SaaSTweaks Deal Desk, not the vendor.

Frequently asked

Does Gravity Forms include payment processing?
Yes, with Stripe and PayPal Standard included on Basic. Square, PayPal Commerce and Authorize.Net are available on Pro and Elite via add-ons.
Are submissions truly unlimited?
Yes. Storage and bandwidth depend on your hosting, but Gravity Forms imposes no submission cap.
How many sites does the licence cover?
Basic: 1 site. Pro: 3 sites. Elite: unlimited sites. All include 1 year of updates and support.
Does Gravity Forms work without WordPress?
No. It is a WordPress plugin and requires a self-hosted or managed WordPress installation.
Is Gravity Forms GDPR-compliant?
It can be. The plugin stores data on your server, so compliance follows your own hosting and processing setup. Honeypot, reCAPTCHA and consent fields are built in.
What happens if I do not renew?
Forms keep working but you stop receiving updates and support. We recommend renewing for security patches.
SaaSTweaks members

Ready to claim the Gravity Forms deal?

What you get Annual license from ~$59/yr

Negotiated & verified directly by SaaSTweaks · Verified 2 months ago
Claim Gravity Forms deal Opens Gravity Forms in a new tab — free, no markup

User reviews

What real Gravity Forms users think — human-moderated. Reviewers may earn SaaSTweaks points for honest reviews; points never depend on the rating.

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0.0 / 5

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Reviews on Trustpilot

What people say about Gravity Forms on Trustpilot

Read all reviews on Trustpilot →
5.0
I’ve been really impressed with Gravity…

I’ve been really impressed with Gravity Forms. One of the things I love most is how it automatically detects and adapts the accent color – such a small detail, but it makes the… Read full review →

DDario Urfer· Aug 2025
5.0
It is one of the best form plugins

It is one of the best form plugins. It is completely spam-free, has no problems, and is easy to set up and manage. Highly recommended!

Ccustomer· Apr 2025
5.0
Excellent software

Excellent software, does exactly what it says on the tin.........and more!

JJohn Barton· Apr 2025
5.0
Gravity Forms are great!

I use a Gravity Form on my website and really liked the ease of creating a custom form with a lot of fields and integrating it with Hubspot CRM. Thanks so much!

BBen Mozzer· Feb 2025
5.0
Excellent Customer Service

I don't usually leave reviews, but the customer service here was exceptional. We encountered an issue with the interface between our website, PayPal, and Gravity Forms. The… Read full review →

AAspire Health Partners· Jan 2025
1.0
Worst form plugin ever - DO NOT BUY

Worst form plugin ever, their customer support simply does not exist, no communication at all. Their non-working forms are ruining my customer's business. A customer of mine owns… Read full review →

VValentino Zio· Dec 2024

Reviews shown are published on Trustpilot by their respective authors. SaaSTweaks displays a sample for transparency and does not edit review content; see Trustpilot for the full, current rating.