Gravity Forms is the definitive WordPress form plugin — conditional logic, payment processing, multi-page forms and 40+ add-ons, with a flat annual licence rather than per-form pricing.
Gravity Forms is a WordPress plugin that turns your own site into the form back-end. We picked it because it is the cheapest sensible way to handle high-volume, logic-heavy forms when you already run WordPress: data lives in your database, submissions are unlimited and the per-form cost trends to zero over time. The trade-off is that you, not a SaaS vendor, are responsible for hosting performance, GDPR controls and uptime.
You buy a yearly licence, install the plugin and build forms in the WordPress admin. Conditional logic, multi-page forms, calculations, file uploads and Stripe, PayPal and Square payments are core features. Add-ons (included on Pro and Elite) push entries to Mailchimp, ActiveCampaign, HubSpot, Zapier, Salesforce, Slack, Dropbox and around forty other tools. Entries are stored in your WordPress database and exportable as CSV.
The newer Conversational Forms add-on gives a Typeform-style one-question-at-a-time UX, and the Survey add-on adds Likert and rating fields. Webhooks and a REST API cover anything custom.
Three licence tiers: Basic at $59/year covers one site and core features. Pro at $159/year unlocks all official add-ons across three sites. Elite at $259/year is unlimited sites and includes the Salesforce, ActiveCampaign and Zoho CRM add-ons. Renewals are at the same rate provided you keep an active licence. Versus Typeform Plus at $50/month or Jotform Bronze at $39/month, the maths over twelve months is dramatic.
| Tool | Strength | Weakness vs Gravity Forms |
|---|---|---|
| Gravity Forms | One-time-feel pricing, data on your server, unlimited submissions | — |
| WPForms | Friendlier UX, similar pricing | Smaller add-on ecosystem, fewer payment options |
| Typeform | Conversational UX out of the box | 10-20x more expensive at scale, data on Typeform servers |
| Jotform | SaaS convenience, free tier | Submission caps, no native WordPress integration |
Buy if WordPress is already the centre of your stack, you handle more than a few hundred submissions a month, and you want to avoid SaaS form fees compounding over years. The Pro licence pays for itself in three months versus most cloud equivalents.
Skip if you are not on WordPress, want a fully managed SaaS or need HIPAA compliance out of the box. Look at Jotform or Formstack instead.
Click through the verified link for the current Gravity Forms promotion. We re-check pricing each renewal cycle.
Agencies use Gravity Forms to deliver lead-capture and contact forms to clients without writing code. Conditional logic and integrations handle routing and CRM sync, reducing support tickets. Templates accelerate delivery across multiple client projects.
Marketing teams build multi-step lead qualification forms that route to Salesforce or HubSpot based on answers. Payment forms collect trial signups or one-time purchases. Gravity Forms handles the workflow without engineering involvement.
Event organizers and membership sites use Gravity Forms to collect registrations, process payments, and email confirmations automatically. Conditional logic shows different pricing tiers based on user type; integrations sync attendees to email lists.
Quarterly access to product leadership.
Bonus credits redeemable on partner tooling.
We re-verify the offer every quarter so it never goes stale.
Hit the button on this page — opens the partner site in a new tab.
Check your investor or accelerator benefits portal for the Gravity Forms partner code. Y Combinator, Sequoia, and most Tier 1 VCs have codes available.
Renewals stay at the same rate — verified by us, not the vendor.
| Feature | Gravity Forms |
|---|---|
| Free trial | 14 days |
| Cheapest paid plan | $0/mo |
| Annual discount | Up to 25% |
| Refund window | 30 days |
| Setup time | < 1 hour |
| Best for | Founders |
“Elite licence pays for itself across 10+ client sites”
“Gravity Flow turns forms into full approval workflows”
“The only WordPress form plugin I recommend to clients”
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90% Discount
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