Dashlane

What Dashlane actually does

At its core, Dashlane does what every password manager does: stores credentials and passkeys in an encrypted vault, autofills them across devices, and lets teams share logins without pasting them into Slack. Where it's differentiated itself is the security layer around the vault. The business product - now branded Dashlane Omnix - pairs the password manager with credential-risk tooling: breach monitoring, phishing detection and visibility into logins happening outside your SSO perimeter, which is where shadow IT actually lives.

For an admin, the day-to-day value is the dashboard: a company-wide password-health score, per-employee risk flags, policy enforcement (require MFA, ban reused passwords) and SSO/SCIM integration so joiners and leavers are provisioned automatically. Every Business seat also includes a free Friends & Family plan for personal use - a small perk that does real work for adoption, since employees who use a password manager at home stop being your weakest link at work.

Who it's for

Teams of roughly 10-200 that have outgrown a shared spreadsheet of logins and want admin visibility without deploying enterprise identity infrastructure. If you're a solo founder, the personal Premium plan at $5.42/month billed annually covers you; if you're big enough to have a security team, the custom-priced Enterprise tier with volume pricing is the conversation to have.

Pricing reality

Dashlane's live pricing, verified July 2026:

• Business (Password Management): $8 per user per month, billed annually. 14-day free trial.
• Credential Protection add-on: $4 per user per month, billed annually - the breach-prevention and phishing-detection layer, sold via sales rather than self-serve.
• Enterprise: custom, volume-optimised pricing with dedicated account management.
• Personal Premium: $5.42 per month, billed annually, 14-day trial.
• Friends & Family: $8.13 per month for 10 members, billed annually - easily the best per-person value in the line-up if you can fill the seats.

Note the pattern: everything is billed annually. There's no monthly-billing escape hatch, so a 20-seat Business deployment is a roughly $1,920 upfront annual commitment ($2,880 with Credential Protection). And the free plan is gone - Dashlane discontinued it, so the trial is now the only way to use Dashlane without paying.

How the "offer" works

Honestly? There isn't one. We fetched Dashlane's pricing pages directly and found no promo codes, no startup programme and no first-year discount. Membership perk sites list Dashlane, but what they're offering is the same 14-day business trial anyone can start from dashlane.com for nothing. The trial itself is decent - full Business features, enough time to run a proper rollout test with a pilot group - but you should evaluate Dashlane on list price, because list price is what you'll pay.

What to test in the 14 days

Treat the trial as a rollout rehearsal rather than a feature tour. Import your existing credential mess (browser-saved passwords, the shared spreadsheet, whatever's in the wiki) and see how the health dashboard scores it — that number is your business case. Connect your identity provider and run one joiner and one leaver through SCIM provisioning end to end. Then give five non-technical colleagues the extension for a week and count the support questions: password managers live or die on whether autofill just works for the least patient person in the company. If you want the Credential Protection layer, book the sales demo inside the trial window so you can price the full $12/user/month package before the annual decision, not after.

Honest limitations

The annual-only billing is the biggest practical annoyance: you can't try a paid month and walk away, and seat-count mistakes are locked in for a year. The disappearance of the free tier removes the gradual-adoption path competitors still offer. The Credential Protection layer - Dashlane's main differentiator - is a separate $4/user add-on behind a sales conversation, so the headline $8 doesn't buy the full pitch. And at $8-12 effective per user, Dashlane sits at the premium end of team password management when open-source rivals undercut it significantly.

How it compares

Bitwarden is the value benchmark: open-source, independently audited, materially cheaper per seat, and it still offers a free individual tier - it scores higher on our index than most of the category, and if your team just needs solid vault-plus-sharing, it's very hard to argue past. 1Password is the closer stylistic rival - similarly polished, strong device-trust story, comparable market position. Dashlane's case against both rests on the credential-risk layer: phishing detection and visibility beyond SSO in one admin console. If you'll actually deploy that add-on, the comparison gets interesting; if you only want the password manager, cheaper options do the job. NordPass Business is a third option worth pricing up in the same trial fortnight — it scores solidly on our index and competes hardest on straightforward team vault management.

Verdict

Wait - not because the product is weak, but because you're buying at full list with an annual lock-in, and the category has strong cheaper alternatives we rate highly. Run the 14-day trial with a pilot group, price up Bitwarden alongside it, and only commit to Dashlane if the Omnix risk-detection layer and the per-seat family-plan perk genuinely matter to your rollout. If they do, $8/user/month is a fair, honest price - it's just not a deal, and we'd rather tell you that plainly than dress a standard trial up as one.